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Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia

Information search activities are fundamental in information sharing, especially for the context of information confusion in the market for halal products.This research paper will focus on awareness factor in information searching and sharing of halal products in the Muslim families.Recently, the h...

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Main Authors: Yusoff, Siti Zanariah, Adzharuddin, Nor Azura
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
BP Islam. Bahaism. Theosophy, etc
TX Home economics
Online Access:http://repo.uum.edu.my/20967/1/shsconf_icome2017%201%207%20i.pdf
http://repo.uum.edu.my/20967/
http://doi.org/10.1051/shsconf/20173300075
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spelling my.uum.repo.209672017-02-15T01:58:59Z http://repo.uum.edu.my/20967/ Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia Yusoff, Siti Zanariah Adzharuddin, Nor Azura BP Islam. Bahaism. Theosophy, etc TX Home economics Information search activities are fundamental in information sharing, especially for the context of information confusion in the market for halal products.This research paper will focus on awareness factor in information searching and sharing of halal products in the Muslim families.Recently, the halal issue has become the hot topic as it involves community religious tenets. This study aims to enrich communications literature in terms of information seeking in halal food products.The sample of the research consisted of 340 Muslim families in Bangi, Selangor.The data are collected through questionnaire and analyzed using descriptive analysis and inferential analysis such as correlation.The result of the study revealed that awareness factor is significantly correlated with information seeking behavior among Muslim family. 2017 Conference or Workshop Item PeerReviewed application/pdf en cc4_by http://repo.uum.edu.my/20967/1/shsconf_icome2017%201%207%20i.pdf Yusoff, Siti Zanariah and Adzharuddin, Nor Azura (2017) Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur. http://doi.org/10.1051/shsconf/20173300075 doi:10.1051/shsconf/20173300075
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic BP Islam. Bahaism. Theosophy, etc
TX Home economics
spellingShingle BP Islam. Bahaism. Theosophy, etc
TX Home economics
Yusoff, Siti Zanariah
Adzharuddin, Nor Azura
Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia
description Information search activities are fundamental in information sharing, especially for the context of information confusion in the market for halal products.This research paper will focus on awareness factor in information searching and sharing of halal products in the Muslim families.Recently, the halal issue has become the hot topic as it involves community religious tenets. This study aims to enrich communications literature in terms of information seeking in halal food products.The sample of the research consisted of 340 Muslim families in Bangi, Selangor.The data are collected through questionnaire and analyzed using descriptive analysis and inferential analysis such as correlation.The result of the study revealed that awareness factor is significantly correlated with information seeking behavior among Muslim family.
format Conference or Workshop Item
author Yusoff, Siti Zanariah
Adzharuddin, Nor Azura
author_facet Yusoff, Siti Zanariah
Adzharuddin, Nor Azura
author_sort Yusoff, Siti Zanariah
title Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia
title_short Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia
title_full Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia
title_fullStr Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia
title_full_unstemmed Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia
title_sort factor of awareness in searching and sharing of halal food product among muslim families in malaysia
publishDate 2017
url http://repo.uum.edu.my/20967/1/shsconf_icome2017%201%207%20i.pdf
http://repo.uum.edu.my/20967/
http://doi.org/10.1051/shsconf/20173300075
_version_ 1644283108871110656
score 13.211869

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