Crisis response strategy and crisis types suitability: a preliminary study on MH370
In time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages.The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20923/1/shsconf_icome2017%201%208xii.pdf http://repo.uum.edu.my/20923/ http://doi.org/10.1051/shsconf/20173300037 |
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