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Crisis response strategy and crisis types suitability: a preliminary study on MH370

In time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages.The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with...

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Main Authors: Mohamad Ashari, Noratikah, Abang Ahmad, Dayang Aizza Maisha, Samani, Mus Chairil
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/20923/1/shsconf_icome2017%201%208xii.pdf
http://repo.uum.edu.my/20923/
http://doi.org/10.1051/shsconf/20173300037
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spelling my.uum.repo.209232017-02-12T04:20:11Z http://repo.uum.edu.my/20923/ Crisis response strategy and crisis types suitability: a preliminary study on MH370 Mohamad Ashari, Noratikah Abang Ahmad, Dayang Aizza Maisha Samani, Mus Chairil HD28 Management. Industrial Management In time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages.The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with the greater and apparent use of social media as a platform for the organisation in crisis to reach out to its stakeholders.This preliminary paper studies the MH370 crisis in light of Coombs [1] Situational Crisis Communication Theory (SCCT).It aims to discuss the suitability of the CRS applied by Malaysia Airlines System (MAS) with the crisis type/s that was/were experienced by the organisation. Hence, the need for this paper to investigate the crisis type/s of MH370 and examines the CRS applied by MAS by content analysing media statements that were disseminated directly to the organisation’s stakeholders on Facebook during the first day of the crisis. Results ultimately show an interesting analysis to the crisis type of MH370, and the suitability of the CRS applied by MAS for that matter. 2017 Conference or Workshop Item PeerReviewed application/pdf en cc4_by http://repo.uum.edu.my/20923/1/shsconf_icome2017%201%208xii.pdf Mohamad Ashari, Noratikah and Abang Ahmad, Dayang Aizza Maisha and Samani, Mus Chairil (2017) Crisis response strategy and crisis types suitability: a preliminary study on MH370. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur. http://doi.org/10.1051/shsconf/20173300037 doi:10.1051/shsconf/20173300037
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mohamad Ashari, Noratikah
Abang Ahmad, Dayang Aizza Maisha
Samani, Mus Chairil
Crisis response strategy and crisis types suitability: a preliminary study on MH370
description In time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages.The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with the greater and apparent use of social media as a platform for the organisation in crisis to reach out to its stakeholders.This preliminary paper studies the MH370 crisis in light of Coombs [1] Situational Crisis Communication Theory (SCCT).It aims to discuss the suitability of the CRS applied by Malaysia Airlines System (MAS) with the crisis type/s that was/were experienced by the organisation. Hence, the need for this paper to investigate the crisis type/s of MH370 and examines the CRS applied by MAS by content analysing media statements that were disseminated directly to the organisation’s stakeholders on Facebook during the first day of the crisis. Results ultimately show an interesting analysis to the crisis type of MH370, and the suitability of the CRS applied by MAS for that matter.
format Conference or Workshop Item
author Mohamad Ashari, Noratikah
Abang Ahmad, Dayang Aizza Maisha
Samani, Mus Chairil
author_facet Mohamad Ashari, Noratikah
Abang Ahmad, Dayang Aizza Maisha
Samani, Mus Chairil
author_sort Mohamad Ashari, Noratikah
title Crisis response strategy and crisis types suitability: a preliminary study on MH370
title_short Crisis response strategy and crisis types suitability: a preliminary study on MH370
title_full Crisis response strategy and crisis types suitability: a preliminary study on MH370
title_fullStr Crisis response strategy and crisis types suitability: a preliminary study on MH370
title_full_unstemmed Crisis response strategy and crisis types suitability: a preliminary study on MH370
title_sort crisis response strategy and crisis types suitability: a preliminary study on mh370
publishDate 2017
url http://repo.uum.edu.my/20923/1/shsconf_icome2017%201%208xii.pdf
http://repo.uum.edu.my/20923/
http://doi.org/10.1051/shsconf/20173300037
_version_ 1644283096189632512
score 13.211869

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