Competitive benchmarking of hotels’ service quality using analytic hierarchy process
In the wake of increasing competition, a growing number of hotels have begun to realize the importance of service improvements that can be converted to a competitive advantage. One way in which hotel managements may innovate and learn, as they respond to their competitive environment, is by means o...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20839/1/BMIC%202015%20147%20158.pdf http://repo.uum.edu.my/20839/ |
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