A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: tourism management and advertisement as moderators
In this study, the conceptual framework of brand image is a combination of antecedents and moderators that create differential effects to customer response on customer-based brand equity in the hospitality industry at Bangladesh.By constructing a conceptual framework of brand image, hotels will buil...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
JSRAD
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/19787/1/JSRD%202%2011%202015%201%2016.pdf http://repo.uum.edu.my/19787/ http://jsrad.org/wp-content/2015/Issue%2011,%202015/1.pdf |
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