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A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: tourism management and advertisement as moderators

In this study, the conceptual framework of brand image is a combination of antecedents and moderators that create differential effects to customer response on customer-based brand equity in the hospitality industry at Bangladesh.By constructing a conceptual framework of brand image, hotels will buil...

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Main Authors: Latif, Wasib, Islam, Md Aminul, Mohamad, Mahadzirah, Sikder, Md Abul Hossain, Ahmed, Iftekhar
Format: Article
Language:English
Published: JSRAD 2015
Subjects:
GV Recreation Leisure
Online Access:http://repo.uum.edu.my/19787/1/JSRD%202%2011%202015%201%2016.pdf
http://repo.uum.edu.my/19787/
http://jsrad.org/wp-content/2015/Issue%2011,%202015/1.pdf
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spelling my.uum.repo.197872016-11-17T01:58:30Z http://repo.uum.edu.my/19787/ A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: tourism management and advertisement as moderators Latif, Wasib Islam, Md Aminul Mohamad, Mahadzirah Sikder, Md Abul Hossain Ahmed, Iftekhar GV Recreation Leisure In this study, the conceptual framework of brand image is a combination of antecedents and moderators that create differential effects to customer response on customer-based brand equity in the hospitality industry at Bangladesh.By constructing a conceptual framework of brand image, hotels will build a competitive advantage in the hospitality industry that will increase their overall image with long-term sustainability at Bangladesh.Indeed, recent trends in hospitality industry have changed tremendously, and study of a conceptual framework of brand image in the hospitality industry at Bangladesh is increasingly becoming considerable to keep pace with this change.In this conceptual paper, we have summarized the literatures on currently prevailing concepts and approaches on brand image that will allow us to identify the conceptual framework of brand image, and therefore will facilitate hotels to enhance their marketing efficiency and effectiveness at Bangladesh.In this framework, we discussed a case study in Bangladesh, and in light of the findings of this case study we put forward the notion that the conceptual framework of brand image need to be associated with activities of branded hotels at Bangladesh. JSRAD 2015 Article PeerReviewed application/pdf en http://repo.uum.edu.my/19787/1/JSRD%202%2011%202015%201%2016.pdf Latif, Wasib and Islam, Md Aminul and Mohamad, Mahadzirah and Sikder, Md Abul Hossain and Ahmed, Iftekhar (2015) A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: tourism management and advertisement as moderators. Journal of Scientific Research and Development, 2 (11). pp. 1-16. ISSN 1115-7569 http://jsrad.org/wp-content/2015/Issue%2011,%202015/1.pdf
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Latif, Wasib
Islam, Md Aminul
Mohamad, Mahadzirah
Sikder, Md Abul Hossain
Ahmed, Iftekhar
A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: tourism management and advertisement as moderators
description In this study, the conceptual framework of brand image is a combination of antecedents and moderators that create differential effects to customer response on customer-based brand equity in the hospitality industry at Bangladesh.By constructing a conceptual framework of brand image, hotels will build a competitive advantage in the hospitality industry that will increase their overall image with long-term sustainability at Bangladesh.Indeed, recent trends in hospitality industry have changed tremendously, and study of a conceptual framework of brand image in the hospitality industry at Bangladesh is increasingly becoming considerable to keep pace with this change.In this conceptual paper, we have summarized the literatures on currently prevailing concepts and approaches on brand image that will allow us to identify the conceptual framework of brand image, and therefore will facilitate hotels to enhance their marketing efficiency and effectiveness at Bangladesh.In this framework, we discussed a case study in Bangladesh, and in light of the findings of this case study we put forward the notion that the conceptual framework of brand image need to be associated with activities of branded hotels at Bangladesh.
format Article
author Latif, Wasib
Islam, Md Aminul
Mohamad, Mahadzirah
Sikder, Md Abul Hossain
Ahmed, Iftekhar
author_facet Latif, Wasib
Islam, Md Aminul
Mohamad, Mahadzirah
Sikder, Md Abul Hossain
Ahmed, Iftekhar
author_sort Latif, Wasib
title A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: tourism management and advertisement as moderators
title_short A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: tourism management and advertisement as moderators
title_full A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: tourism management and advertisement as moderators
title_fullStr A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: tourism management and advertisement as moderators
title_full_unstemmed A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: tourism management and advertisement as moderators
title_sort conceptual framework of brand image on customer-based brand equity in the hospitality industry at bangladesh: tourism management and advertisement as moderators
publisher JSRAD
publishDate 2015
url http://repo.uum.edu.my/19787/1/JSRD%202%2011%202015%201%2016.pdf
http://repo.uum.edu.my/19787/
http://jsrad.org/wp-content/2015/Issue%2011,%202015/1.pdf
_version_ 1644282779339325440
score 13.211869

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