Factors affecting young Malaysians' intention to purchase green products
Green marketing refers to holistic marketing concept in which it involves production, marketing, consumption and product disposal in a way that is less harmful to the environment.The purpose of this study was to examine the influence of knowledge, perceived value, eco-label, and social influence on...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Merit Research Journals
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16241/1/119.pdf http://repo.uum.edu.my/16241/ http://www.meritresearchjournals.org/bm/content/2015/May/Sharaf%20et%20al.htm |
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