Assessing the model of Wheelen and Hunger (2008) model of internal environmental scanning and its applications to the Small Medium Enterprise (SME) in Malaysia
The purposes of this study are to investigate whether SMEs in Malaysia do environmental scanning and levels of importance of internal environmental scanning factors to the SMEs.SME has contributed quite large percentage to the growth of Gross Domestic Product (GDP) in Malaysia.It is crucial for eve...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Business Research Promotion
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16237/1/115.pdf http://repo.uum.edu.my/16237/ http://www.ajbms.org/journal_abstract.php?c_id=195 |
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| Summary: | The purposes of this study are to investigate whether SMEs in Malaysia do environmental scanning and levels of importance of internal environmental
scanning factors to the SMEs.SME has contributed quite large percentage to the growth of Gross Domestic Product (GDP) in Malaysia.It is crucial for every company to analyze strengths and weaknesses of the internal and external environment to enable the business sustain and growth.Three hundred structured questionnaires were mailed to SMEs in the Northern states (Perlis, Kedah and Penang) and only 108 questionnaires were used in the statistical
analysis.The results show that over 60% of the companies interviewed agreed that they perform environmental scanning.The factors of internal
environmental scanning following the important level for the participants are finance, products, skill, values, communication, system, management style, asset, super-ordinate goals and belief. |
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