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Marketing and online advertisement: An overview of legal implication in Malaysia

In the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C).However, the raging use of Internet to market the product and services with advertisem...

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Main Authors: Ayub, Zainal Amin, Mohamed Yusoff, Zuryati, Halim, Fairol
Format: Conference or Workshop Item
Language:English
Published: 2007
Subjects:
HF5601 Accounting
K Law (General)
Online Access:http://repo.uum.edu.my/16047/1/3Zai.pdf
http://repo.uum.edu.my/16047/
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spelling my.uum.repo.160472015-11-02T08:53:46Z http://repo.uum.edu.my/16047/ Marketing and online advertisement: An overview of legal implication in Malaysia Ayub, Zainal Amin Mohamed Yusoff, Zuryati Halim, Fairol HF5601 Accounting K Law (General) In the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C).However, the raging use of Internet to market the product and services with advertisement leads to number of legal issues put into test, to name a few, authenticity, confidentiality, integrity and non-repudiation. Under the issue of nonrepudiation, it also relates to issue of online advertisement, whether it is an "offer" or "invitation to treat". This paper will discuss this prevalent issue which is yet to be resolved by the Malaysian judicial system. 2007-11-02 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/16047/1/3Zai.pdf Ayub, Zainal Amin and Mohamed Yusoff, Zuryati and Halim, Fairol (2007) Marketing and online advertisement: An overview of legal implication in Malaysia. In: Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HF5601 Accounting
K Law (General)
spellingShingle HF5601 Accounting
K Law (General)
Ayub, Zainal Amin
Mohamed Yusoff, Zuryati
Halim, Fairol
Marketing and online advertisement: An overview of legal implication in Malaysia
description In the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C).However, the raging use of Internet to market the product and services with advertisement leads to number of legal issues put into test, to name a few, authenticity, confidentiality, integrity and non-repudiation. Under the issue of nonrepudiation, it also relates to issue of online advertisement, whether it is an "offer" or "invitation to treat". This paper will discuss this prevalent issue which is yet to be resolved by the Malaysian judicial system.
format Conference or Workshop Item
author Ayub, Zainal Amin
Mohamed Yusoff, Zuryati
Halim, Fairol
author_facet Ayub, Zainal Amin
Mohamed Yusoff, Zuryati
Halim, Fairol
author_sort Ayub, Zainal Amin
title Marketing and online advertisement: An overview of legal implication in Malaysia
title_short Marketing and online advertisement: An overview of legal implication in Malaysia
title_full Marketing and online advertisement: An overview of legal implication in Malaysia
title_fullStr Marketing and online advertisement: An overview of legal implication in Malaysia
title_full_unstemmed Marketing and online advertisement: An overview of legal implication in Malaysia
title_sort marketing and online advertisement: an overview of legal implication in malaysia
publishDate 2007
url http://repo.uum.edu.my/16047/1/3Zai.pdf
http://repo.uum.edu.my/16047/
_version_ 1644281867388583936
score 13.211869

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