Marketing and online advertisement: An overview of legal implication in Malaysia
In the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C).However, the raging use of Internet to market the product and services with advertisem...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16047/1/3Zai.pdf http://repo.uum.edu.my/16047/ |
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| Summary: | In the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C).However, the raging use of Internet to market the product and services with advertisement leads to number of legal issues put into test, to name a few, authenticity, confidentiality, integrity and non-repudiation. Under the issue of nonrepudiation,
it also relates to issue of online advertisement, whether it is an "offer" or "invitation to treat". This paper will discuss this prevalent issue which is yet to be resolved by the Malaysian judicial system. |
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