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Comparative study of media usage in news consumption: A qualitative approach

Empirical studies have explored the relationship between news gratifications sought and news gratifications obtained in the online media and in the conventional media.Previous studies have rarely compared between the extent to which news gratifications sought are obtanied in the conventional media a...

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Main Authors: Saleeman, I. G., M. Budiman, Adrian, Ahmad, Mohd Khairie
Format: Article
Language:English
Published: IEEE Nigeria Section 2015
Subjects:
T Technology (General)
Online Access:http://repo.uum.edu.my/13999/1/AJCICT.pdf
http://repo.uum.edu.my/13999/
http://www.ajocict.net/
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spelling my.uum.repo.139992016-04-27T08:47:55Z http://repo.uum.edu.my/13999/ Comparative study of media usage in news consumption: A qualitative approach Saleeman, I. G. M. Budiman, Adrian Ahmad, Mohd Khairie T Technology (General) Empirical studies have explored the relationship between news gratifications sought and news gratifications obtained in the online media and in the conventional media.Previous studies have rarely compared between the extent to which news gratifications sought are obtanied in the conventional media and the extent to which the news gratifications are sought and obtained in the online media.Through a qualitative approach, this study employs a uses and gratifications approach to compare how news gratifications are sought and obtained in both the online and conventional media.Indepth interviews were conducted with 14 members of the National Youth Service Corps (NYSC) in Nigeria between January and April, 2014. Qualitative analysis was done on Nvivo 10 software for a thorough and transparent analysis. Investigation reveals why news gratifications are less sought but more obtained in the conventional media and why news gratifications are more sought but less obtained in the online media. IEEE Nigeria Section 2015-03 Article PeerReviewed application/pdf en http://repo.uum.edu.my/13999/1/AJCICT.pdf Saleeman, I. G. and M. Budiman, Adrian and Ahmad, Mohd Khairie (2015) Comparative study of media usage in news consumption: A qualitative approach. African Journal of Computing & ICTs, 8 (1). pp. 143-154. ISSN 2006-1781​ http://www.ajocict.net/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Saleeman, I. G.
M. Budiman, Adrian
Ahmad, Mohd Khairie
Comparative study of media usage in news consumption: A qualitative approach
description Empirical studies have explored the relationship between news gratifications sought and news gratifications obtained in the online media and in the conventional media.Previous studies have rarely compared between the extent to which news gratifications sought are obtanied in the conventional media and the extent to which the news gratifications are sought and obtained in the online media.Through a qualitative approach, this study employs a uses and gratifications approach to compare how news gratifications are sought and obtained in both the online and conventional media.Indepth interviews were conducted with 14 members of the National Youth Service Corps (NYSC) in Nigeria between January and April, 2014. Qualitative analysis was done on Nvivo 10 software for a thorough and transparent analysis. Investigation reveals why news gratifications are less sought but more obtained in the conventional media and why news gratifications are more sought but less obtained in the online media.
format Article
author Saleeman, I. G.
M. Budiman, Adrian
Ahmad, Mohd Khairie
author_facet Saleeman, I. G.
M. Budiman, Adrian
Ahmad, Mohd Khairie
author_sort Saleeman, I. G.
title Comparative study of media usage in news consumption: A qualitative approach
title_short Comparative study of media usage in news consumption: A qualitative approach
title_full Comparative study of media usage in news consumption: A qualitative approach
title_fullStr Comparative study of media usage in news consumption: A qualitative approach
title_full_unstemmed Comparative study of media usage in news consumption: A qualitative approach
title_sort comparative study of media usage in news consumption: a qualitative approach
publisher IEEE Nigeria Section
publishDate 2015
url http://repo.uum.edu.my/13999/1/AJCICT.pdf
http://repo.uum.edu.my/13999/
http://www.ajocict.net/
_version_ 1644281338839171072
score 13.211869

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