Comparative study of media usage in news consumption: A qualitative approach
Empirical studies have explored the relationship between news gratifications sought and news gratifications obtained in the online media and in the conventional media.Previous studies have rarely compared between the extent to which news gratifications sought are obtanied in the conventional media a...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEEE Nigeria Section
2015
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/13999/1/AJCICT.pdf http://repo.uum.edu.my/13999/ http://www.ajocict.net/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Empirical studies have explored the relationship between news gratifications sought and news gratifications obtained in the online media and in the conventional media.Previous studies have rarely compared between the extent to which news gratifications sought are obtanied in the conventional media and the extent to which the news gratifications are sought and obtained in the online media.Through a qualitative approach, this study employs a uses and gratifications approach to compare how news gratifications are sought and obtained in both the online and conventional media.Indepth interviews were conducted with 14 members of the National Youth Service Corps (NYSC) in Nigeria between January and April, 2014. Qualitative analysis was done on Nvivo 10 software for a thorough and transparent analysis. Investigation reveals why news gratifications are less sought but more obtained in the conventional media and why news gratifications are more sought but less obtained in the online media. |
|---|