Performance orientation: The art of managing innovation
Innovation is recognized as a key success factor in an increasingly competitive, global economy.The better the capability of a firm to innovate, the greater a firm distinguishes its product and the greater the firm position itself amongst its competitors.Due to this, it has drawn widespread attenti...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The International Journal Research Publications Pte. Ltd
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/11857/1/8.pdf http://repo.uum.edu.my/11857/ http://www.theinternationaljournal.org |
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| Summary: | Innovation is recognized as a key success factor in an increasingly competitive, global economy.The better the capability of a firm to innovate, the greater a firm distinguishes its product and the greater the firm position itself amongst its competitors.Due to this, it
has drawn widespread attention from scholars to explore the dimension of innovation to develop resilient and competitive firms.This article
attempts to discuss on the art of managing innovation to discover its value which is beneficial to firm performance. |
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