Performance orientation: The art of managing innovation

Innovation is recognized as a key success factor in an increasingly competitive, global economy.The better the capability of a firm to innovate, the greater a firm distinguishes its product and the greater the firm position itself amongst its competitors.Due to this, it has drawn widespread attenti...

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Bibliographic Details
Main Authors: Noordin, Muhammad Arafat, Mohtar, Shahimi
Format: Article
Language:English
Published: The International Journal Research Publications Pte. Ltd 2013
Subjects:
Online Access:http://repo.uum.edu.my/11857/1/8.pdf
http://repo.uum.edu.my/11857/
http://www.theinternationaljournal.org
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