Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia
In Malaysia, the growing popularity and development of business-to-consumer (B2C) e-commerce have necessitated competition between existing B2C e-commerce. This growth has opened an opportunity for many fashion businesses to leverage this platform. To access and measure how this platform can contrib...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9944/1/depositpermission_s826370.pdf https://etd.uum.edu.my/9944/2/s826370_01.pdf https://etd.uum.edu.my/9944/ |
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