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Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia

In Malaysia, the growing popularity and development of business-to-consumer (B2C) e-commerce have necessitated competition between existing B2C e-commerce. This growth has opened an opportunity for many fashion businesses to leverage this platform. To access and measure how this platform can contrib...

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Main Author: Siti Nur Afiqah, Mohammad Tarmizi
Format: Thesis
Language:English
English
Published: 2021
Subjects:
HF5001-6182 Business
Online Access:https://etd.uum.edu.my/9944/1/depositpermission_s826370.pdf
https://etd.uum.edu.my/9944/2/s826370_01.pdf
https://etd.uum.edu.my/9944/
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spelling my.uum.etd.99442022-10-12T01:53:23Z https://etd.uum.edu.my/9944/ Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia Siti Nur Afiqah, Mohammad Tarmizi HF5001-6182 Business In Malaysia, the growing popularity and development of business-to-consumer (B2C) e-commerce have necessitated competition between existing B2C e-commerce. This growth has opened an opportunity for many fashion businesses to leverage this platform. To access and measure how this platform can contribute to their business success, this study has used the DeLone, and McLean IS success model 2003 in identifying the related factors. Five dimensions were examined: system quality, information quality, service quality, user satisfaction, and net benefit. Therefore, this study aims to analyze the influence of these variables to determine the major contributing factor on the B2C e-commerce fashion websites success in the fashion industry. Primarily, this study draws a quantitative method that was conducted through a survey questionnaire with 272 respondents who have experience purchasing apparel from B2C e-commerce websites. Statistical Package for Social Science (SPSS) was used to analyze the collected data, and Pearson correlation and multiple regression analysis were conducted to prove the hypothesis. These findings revealed that system quality, service quality, information quality, and user satisfaction significantly influence the net benefits of e-commerce fashion to achieve a successful online business. This study has provided theoretical implications to validate the DeLone & McLean Information Systems Success Model and practical implications. 2021 Thesis NonPeerReviewed text en https://etd.uum.edu.my/9944/1/depositpermission_s826370.pdf text en https://etd.uum.edu.my/9944/2/s826370_01.pdf Siti Nur Afiqah, Mohammad Tarmizi (2021) Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Siti Nur Afiqah, Mohammad Tarmizi
Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia
description In Malaysia, the growing popularity and development of business-to-consumer (B2C) e-commerce have necessitated competition between existing B2C e-commerce. This growth has opened an opportunity for many fashion businesses to leverage this platform. To access and measure how this platform can contribute to their business success, this study has used the DeLone, and McLean IS success model 2003 in identifying the related factors. Five dimensions were examined: system quality, information quality, service quality, user satisfaction, and net benefit. Therefore, this study aims to analyze the influence of these variables to determine the major contributing factor on the B2C e-commerce fashion websites success in the fashion industry. Primarily, this study draws a quantitative method that was conducted through a survey questionnaire with 272 respondents who have experience purchasing apparel from B2C e-commerce websites. Statistical Package for Social Science (SPSS) was used to analyze the collected data, and Pearson correlation and multiple regression analysis were conducted to prove the hypothesis. These findings revealed that system quality, service quality, information quality, and user satisfaction significantly influence the net benefits of e-commerce fashion to achieve a successful online business. This study has provided theoretical implications to validate the DeLone & McLean Information Systems Success Model and practical implications.
format Thesis
author Siti Nur Afiqah, Mohammad Tarmizi
author_facet Siti Nur Afiqah, Mohammad Tarmizi
author_sort Siti Nur Afiqah, Mohammad Tarmizi
title Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia
title_short Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia
title_full Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia
title_fullStr Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia
title_full_unstemmed Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia
title_sort business-to-consumer (b2c) e-commerce success of fashion industry in malaysia
publishDate 2021
url https://etd.uum.edu.my/9944/1/depositpermission_s826370.pdf
https://etd.uum.edu.my/9944/2/s826370_01.pdf
https://etd.uum.edu.my/9944/
_version_ 1748183196259844096
score 13.211869

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