Cover Image

The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan

This study examines the influence of financial risk, privacy risk, product risk, and convenience risk on online shopping behavior with the moderating role of subjective norms and trust in Pakistan. The major motivation of this study is that in Pakistan online shopping faces challenges regarding perc...

Full description

Saved in:
Bibliographic Details
Main Author: Bhatti, Anam
Format: Thesis
Language:English
English
English
Published: 2021
Subjects:
HF5001-6182 Business
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/8634/1/s902979_01.pdf
https://etd.uum.edu.my/8634/2/s902979_02.pdf
https://etd.uum.edu.my/8634/3/s902979_references.docx
https://etd.uum.edu.my/8634/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.etd.8634
record_format eprints
spelling my.uum.etd.86342024-01-22T03:44:03Z https://etd.uum.edu.my/8634/ The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan Bhatti, Anam HF5001-6182 Business HF5415.33 Consumer Behavior. This study examines the influence of financial risk, privacy risk, product risk, and convenience risk on online shopping behavior with the moderating role of subjective norms and trust in Pakistan. The major motivation of this study is that in Pakistan online shopping faces challenges regarding perceived risks and subjective norms and trust can increase online shopping ratio. In addition, less attention has been paid over perceived risks, subjective norms, and trust to measure online shopping behavior in light of Theory of Planned Behavior, Social Exchange Theory, and perceived risk theory. Systematic random sampling technique used to collect data. Total of 600 questionnaires distributed among students studying in Higher Education Commission recognised universities in Punjab, Pakistan. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to analyze direct and moderating relationships among constructs. The results elucidate that financial risk, privacy risk, product risk, and convenience risk has significant negative influence on online shopping behavior. Besides, subjective norms significantly moderate between financial risk, privacy risk, product risk, convenience risk, and online shopping behavior. Moreover, trust does not moderate between financial risk, product risk, and online shopping behavior. Trust significantly moderate between privacy risk, convenience risk, and online shopping behavior. In practical term, this study suggests online shopping vendors and Pakistan government to consider perceived risk, subjective norms, and trust to improve online shopping behavior. 2021 Thesis NonPeerReviewed text en https://etd.uum.edu.my/8634/1/s902979_01.pdf text en https://etd.uum.edu.my/8634/2/s902979_02.pdf text en https://etd.uum.edu.my/8634/3/s902979_references.docx Bhatti, Anam (2021) The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan. Doctoral thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
topic HF5001-6182 Business
HF5415.33 Consumer Behavior.
spellingShingle HF5001-6182 Business
HF5415.33 Consumer Behavior.
Bhatti, Anam
The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan
description This study examines the influence of financial risk, privacy risk, product risk, and convenience risk on online shopping behavior with the moderating role of subjective norms and trust in Pakistan. The major motivation of this study is that in Pakistan online shopping faces challenges regarding perceived risks and subjective norms and trust can increase online shopping ratio. In addition, less attention has been paid over perceived risks, subjective norms, and trust to measure online shopping behavior in light of Theory of Planned Behavior, Social Exchange Theory, and perceived risk theory. Systematic random sampling technique used to collect data. Total of 600 questionnaires distributed among students studying in Higher Education Commission recognised universities in Punjab, Pakistan. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to analyze direct and moderating relationships among constructs. The results elucidate that financial risk, privacy risk, product risk, and convenience risk has significant negative influence on online shopping behavior. Besides, subjective norms significantly moderate between financial risk, privacy risk, product risk, convenience risk, and online shopping behavior. Moreover, trust does not moderate between financial risk, product risk, and online shopping behavior. Trust significantly moderate between privacy risk, convenience risk, and online shopping behavior. In practical term, this study suggests online shopping vendors and Pakistan government to consider perceived risk, subjective norms, and trust to improve online shopping behavior.
format Thesis
author Bhatti, Anam
author_facet Bhatti, Anam
author_sort Bhatti, Anam
title The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan
title_short The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan
title_full The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan
title_fullStr The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan
title_full_unstemmed The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan
title_sort relationship between financial, privacy, product and convenience risks and online shopping behavior in pakistan
publishDate 2021
url https://etd.uum.edu.my/8634/1/s902979_01.pdf
https://etd.uum.edu.my/8634/2/s902979_02.pdf
https://etd.uum.edu.my/8634/3/s902979_references.docx
https://etd.uum.edu.my/8634/
_version_ 1789428110690615296
score 13.211869

Similar Items