صورة الغلاف

A study of mobile banking adoption among university students

The main objective of this study is to investigate factors that can predict the adoption of mobile banking in Malaysia. This research also investigates the mediating role of hedonic motivation between mobile banking and its predictor: hedonic motivation, perceived ease of use, perceived usefulness,...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Farah Dhiba, Abd Aziz
التنسيق: أطروحة
اللغة:English
English
English
منشور في: 2020
الموضوعات:
T58.5-58.64 Information technology
HG Finance
الوصول للمادة أونلاين:https://etd.uum.edu.my/8345/1/s823251_01.pdf
https://etd.uum.edu.my/8345/2/s823251_02.pdf
https://etd.uum.edu.my/8345/3/s823251_references.docx
https://etd.uum.edu.my/8345/
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id my.uum.etd.8345
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spelling my.uum.etd.83452023-10-18T07:49:52Z https://etd.uum.edu.my/8345/ A study of mobile banking adoption among university students Farah Dhiba, Abd Aziz T58.5-58.64 Information technology HG Finance The main objective of this study is to investigate factors that can predict the adoption of mobile banking in Malaysia. This research also investigates the mediating role of hedonic motivation between mobile banking and its predictor: hedonic motivation, perceived ease of use, perceived usefulness, perceived compatibility, and perceived complexity. Inconsistency of finding in the past literature between the relationship of adoption of mobile banking and its determinant has driven the researcher to explain the inconsistencies. Survey questionnaires were distributed using an online questionnaire to the undergraduate students of Universiti Utara Malaysia. 386 usable questionnaires used for the analysis. The direct and indirect relationship has been analyzed by using the PLS-SEM method. The results show that hedonic motivation, perceived usefulness, perceived compatibility, and perceived complexity has a significant relationship to the adoption of mobile banking while perceived ease of use is found to be insignificant. For the indirect relationship, the results show that hedonic motivation mediates the relationship between perceived usefulness, perceived compatibility, and perceived complexity to the adoption of mobile banking, and hedonic motivation found out that it did not mediate the relationship between perceived ease of use and adoption of mobile banking. Finally, managerial implications, limitations of the study, and recommendations of future research are discussed. 2020 Thesis NonPeerReviewed text en https://etd.uum.edu.my/8345/1/s823251_01.pdf text en https://etd.uum.edu.my/8345/2/s823251_02.pdf text en https://etd.uum.edu.my/8345/3/s823251_references.docx Farah Dhiba, Abd Aziz (2020) A study of mobile banking adoption among university students. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
topic T58.5-58.64 Information technology
HG Finance
spellingShingle T58.5-58.64 Information technology
HG Finance
Farah Dhiba, Abd Aziz
A study of mobile banking adoption among university students
description The main objective of this study is to investigate factors that can predict the adoption of mobile banking in Malaysia. This research also investigates the mediating role of hedonic motivation between mobile banking and its predictor: hedonic motivation, perceived ease of use, perceived usefulness, perceived compatibility, and perceived complexity. Inconsistency of finding in the past literature between the relationship of adoption of mobile banking and its determinant has driven the researcher to explain the inconsistencies. Survey questionnaires were distributed using an online questionnaire to the undergraduate students of Universiti Utara Malaysia. 386 usable questionnaires used for the analysis. The direct and indirect relationship has been analyzed by using the PLS-SEM method. The results show that hedonic motivation, perceived usefulness, perceived compatibility, and perceived complexity has a significant relationship to the adoption of mobile banking while perceived ease of use is found to be insignificant. For the indirect relationship, the results show that hedonic motivation mediates the relationship between perceived usefulness, perceived compatibility, and perceived complexity to the adoption of mobile banking, and hedonic motivation found out that it did not mediate the relationship between perceived ease of use and adoption of mobile banking. Finally, managerial implications, limitations of the study, and recommendations of future research are discussed.
format Thesis
author Farah Dhiba, Abd Aziz
author_facet Farah Dhiba, Abd Aziz
author_sort Farah Dhiba, Abd Aziz
title A study of mobile banking adoption among university students
title_short A study of mobile banking adoption among university students
title_full A study of mobile banking adoption among university students
title_fullStr A study of mobile banking adoption among university students
title_full_unstemmed A study of mobile banking adoption among university students
title_sort study of mobile banking adoption among university students
publishDate 2020
url https://etd.uum.edu.my/8345/1/s823251_01.pdf
https://etd.uum.edu.my/8345/2/s823251_02.pdf
https://etd.uum.edu.my/8345/3/s823251_references.docx
https://etd.uum.edu.my/8345/
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score 13.251813

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