A study of mobile banking adoption among university students
The main objective of this study is to investigate factors that can predict the adoption of mobile banking in Malaysia. This research also investigates the mediating role of hedonic motivation between mobile banking and its predictor: hedonic motivation, perceived ease of use, perceived usefulness,...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8345/1/s823251_01.pdf https://etd.uum.edu.my/8345/2/s823251_02.pdf https://etd.uum.edu.my/8345/3/s823251_references.docx https://etd.uum.edu.my/8345/ |
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