Factors effecting consumer brand relationship in the mobile Telecom industry of Bangladesh
Understanding and strengthening consumer brand relationship has become vital for brand managers and practitioners since it makes consumers loyal, enhance consumers tolerance in case of failure of brands and stimulate consumers to spread the brand positively by word of mouth and increase brand equity...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2018
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| Online Access: | https://etd.uum.edu.my/8029/1/s901056_01.pdf https://etd.uum.edu.my/8029/2/s901056_02.pdf https://etd.uum.edu.my/8029/ |
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