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Price-Quality Relationship At Car Boot Sales

Price is one of the major determinants of buying behaviour and product choice. For some consumers, they perceive the price as an indicator of product quality. The aim of this dissertation is to investigate a part of consumer buying behaviour at car boot sales, focusing on their perception on price a...

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Main Author: Norsitta, Bahari
Format: Thesis
Language:English
English
Published: 1995
Subjects:
HB Economic Theory
Online Access:http://etd.uum.edu.my/740/
http://epubs.surrey.ac.uk
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spelling my.uum.etd.7402021-05-19T06:34:32Z http://etd.uum.edu.my/740/ Price-Quality Relationship At Car Boot Sales Norsitta, Bahari HB Economic Theory Price is one of the major determinants of buying behaviour and product choice. For some consumers, they perceive the price as an indicator of product quality. The aim of this dissertation is to investigate a part of consumer buying behaviour at car boot sales, focusing on their perception on price and price-quality relationship of the product sold at car boot sales. The research was carried out on consumers of car boot sales in Guildford, Sheffield and Cardiff. The data was collected via questionnaires in which respondents were asked to give their responses based on their shopping experience, including the most commonly item they shop for at car boot sales. The main findings of this study show that most of the consumers at car boot sales were only buying on price. They viewed price in its negative role and were very concerned for paying lower prices. The lower the price, the more willing they are to buy the item. Because of the product price at car boot sales are mostly very cheap, consumers found that it was very difficult to relate the price to the quality of the product. However, in some cases, they did relate the price to the quality of the product but the relationship was very weak. They also very difficult to agree the old saying ‘you get what you pay for’ because usually at car boot sales they receive more than what they pay for. Car boot sales are becoming a big business. More research should be done in this area in order to improve the quality of car boot sales as a whole; as a place for shopping and recycling. 1995-09 Thesis NonPeerReviewed text en /740/1/NORSITTA_BAHARI.pdf text en /740/2/NORSITTA_BAHARI_95.pdf Norsitta, Bahari (1995) Price-Quality Relationship At Car Boot Sales. Masters thesis, University of Surrey. http://epubs.surrey.ac.uk
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HB Economic Theory
spellingShingle HB Economic Theory
Norsitta, Bahari
Price-Quality Relationship At Car Boot Sales
description Price is one of the major determinants of buying behaviour and product choice. For some consumers, they perceive the price as an indicator of product quality. The aim of this dissertation is to investigate a part of consumer buying behaviour at car boot sales, focusing on their perception on price and price-quality relationship of the product sold at car boot sales. The research was carried out on consumers of car boot sales in Guildford, Sheffield and Cardiff. The data was collected via questionnaires in which respondents were asked to give their responses based on their shopping experience, including the most commonly item they shop for at car boot sales. The main findings of this study show that most of the consumers at car boot sales were only buying on price. They viewed price in its negative role and were very concerned for paying lower prices. The lower the price, the more willing they are to buy the item. Because of the product price at car boot sales are mostly very cheap, consumers found that it was very difficult to relate the price to the quality of the product. However, in some cases, they did relate the price to the quality of the product but the relationship was very weak. They also very difficult to agree the old saying ‘you get what you pay for’ because usually at car boot sales they receive more than what they pay for. Car boot sales are becoming a big business. More research should be done in this area in order to improve the quality of car boot sales as a whole; as a place for shopping and recycling.
format Thesis
author Norsitta, Bahari
author_facet Norsitta, Bahari
author_sort Norsitta, Bahari
title Price-Quality Relationship At Car Boot Sales
title_short Price-Quality Relationship At Car Boot Sales
title_full Price-Quality Relationship At Car Boot Sales
title_fullStr Price-Quality Relationship At Car Boot Sales
title_full_unstemmed Price-Quality Relationship At Car Boot Sales
title_sort price-quality relationship at car boot sales
publishDate 1995
url http://etd.uum.edu.my/740/
http://epubs.surrey.ac.uk
_version_ 1701165220294033408
score 13.211869

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