Price-Quality Relationship At Car Boot Sales
Price is one of the major determinants of buying behaviour and product choice. For some consumers, they perceive the price as an indicator of product quality. The aim of this dissertation is to investigate a part of consumer buying behaviour at car boot sales, focusing on their perception on price a...
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| Format: | Thesis |
| Language: | English English |
| Published: |
1995
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/740/ http://epubs.surrey.ac.uk |
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