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Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)

The aspiration of this research is to study the factors that influence the intention to use mobile banking in Malaysian perspective by using integrated model TRAM. The theoretical framework of this research is the combination of technology readiness (TR) and technology acceptance model (TAM), where...

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Main Author: Nurdiana, Abdul Rani
Format: Thesis
Language:English
English
Published: 2016
Subjects:
HF5415.33 Consumer Behavior.
T Technology (General)
Online Access:http://etd.uum.edu.my/5950/
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spelling my.uum.etd.59502021-04-19T04:27:09Z http://etd.uum.edu.my/5950/ Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM) Nurdiana, Abdul Rani HF5415.33 Consumer Behavior. T Technology (General) The aspiration of this research is to study the factors that influence the intention to use mobile banking in Malaysian perspective by using integrated model TRAM. The theoretical framework of this research is the combination of technology readiness (TR) and technology acceptance model (TAM), where perceived usefulness completely mediates the impact of technology readiness towards the intention to use mobile banking. This research employed the full 16-item of technology readiness index (Parasuraman and Colby, 2014) to measure optimism, innovativeness, discomfort, and insecurity; whereas perceived usefulness and intention to use were adapted from Davis (1989) and Wang et al., (2006). Based on the research analysis, optimism and innovativeness have a positive effect on customer’s perceived usefulness of mobile banking. Whereas, discomfort and insecurity indicate a weak correlation towards perceived usefulness. On the contrary, perceived usefulness has a strong correlation in influencing the customer’s intention to use mobile banking. This research provides a useful understanding of customer’s perceived usefulness and their intention to use mobile banking. 2016 Thesis NonPeerReviewed text en /5950/1/s816894_01.pdf text en /5950/2/s816894_02.pdf Nurdiana, Abdul Rani (2016) Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM). Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5415.33 Consumer Behavior.
T Technology (General)
spellingShingle HF5415.33 Consumer Behavior.
T Technology (General)
Nurdiana, Abdul Rani
Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)
description The aspiration of this research is to study the factors that influence the intention to use mobile banking in Malaysian perspective by using integrated model TRAM. The theoretical framework of this research is the combination of technology readiness (TR) and technology acceptance model (TAM), where perceived usefulness completely mediates the impact of technology readiness towards the intention to use mobile banking. This research employed the full 16-item of technology readiness index (Parasuraman and Colby, 2014) to measure optimism, innovativeness, discomfort, and insecurity; whereas perceived usefulness and intention to use were adapted from Davis (1989) and Wang et al., (2006). Based on the research analysis, optimism and innovativeness have a positive effect on customer’s perceived usefulness of mobile banking. Whereas, discomfort and insecurity indicate a weak correlation towards perceived usefulness. On the contrary, perceived usefulness has a strong correlation in influencing the customer’s intention to use mobile banking. This research provides a useful understanding of customer’s perceived usefulness and their intention to use mobile banking.
format Thesis
author Nurdiana, Abdul Rani
author_facet Nurdiana, Abdul Rani
author_sort Nurdiana, Abdul Rani
title Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)
title_short Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)
title_full Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)
title_fullStr Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)
title_full_unstemmed Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)
title_sort factors influencing intention to use mobile banking in bank simpanan nasional using modified technology readiness acceptance model (tram)
publishDate 2016
url http://etd.uum.edu.my/5950/
_version_ 1698699495965982720
score 13.211869

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