Staff View: Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia

Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia

Organic food is becoming popular among todays‘ millennial consumers as consumer awareness towards healthy lifestyle had increased. Scholars and practitioners had put much consideration in understanding what drive consumers‘ attitude and behavior towards organic food mainly to strengthen their strate...

Full description

Saved in:

Bibliographic Details
Main Author:	Tan, Yew Kuan
Format:	Thesis
Language:	English English
Published:	2015
Subjects:	HF5415.33 Consumer Behavior. TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	http://etd.uum.edu.my/5246/
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my.uum.etd.5246
record_format	eprints
spelling	my.uum.etd.52462021-03-29T09:54:57Z http://etd.uum.edu.my/5246/ Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia Tan, Yew Kuan HF5415.33 Consumer Behavior. TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service Organic food is becoming popular among todays‘ millennial consumers as consumer awareness towards healthy lifestyle had increased. Scholars and practitioners had put much consideration in understanding what drive consumers‘ attitude and behavior towards organic food mainly to strengthen their strategies and tactics to dominate the market. As past literatures consistently highlighted that organic food enjoyed slightly higher price, this study attempts to examine the influence of non-price determinants on intention to purchase organic food. The study among 117 respondents in state of Kedah, Malaysia revealed that environmental concern has a significant relationship with intention to purchase organic food. Another two determinants namely, product knowledge and attitude towards organic food found insignificant in influencing intention to purchase organic food. As a result, practitioners are urged to aggressively promote the benefits of organic food among public mainly to enhance their attitude towards organic food. Future study should focus in a larger sample as well as consider other non-price determinants on intention of purchase organic food 2015 Thesis NonPeerReviewed text en /5246/1/s811770.pdf text en /5246/2/s811770_abstract.pdf Tan, Yew Kuan (2015) Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia. Masters thesis, Universiti Utara Malaysia.
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Electronic Theses
url_provider	http://etd.uum.edu.my/
language	English English
topic	HF5415.33 Consumer Behavior. TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
spellingShingle	HF5415.33 Consumer Behavior. TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service Tan, Yew Kuan Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia
description	Organic food is becoming popular among todays‘ millennial consumers as consumer awareness towards healthy lifestyle had increased. Scholars and practitioners had put much consideration in understanding what drive consumers‘ attitude and behavior towards organic food mainly to strengthen their strategies and tactics to dominate the market. As past literatures consistently highlighted that organic food enjoyed slightly higher price, this study attempts to examine the influence of non-price determinants on intention to purchase organic food. The study among 117 respondents in state of Kedah, Malaysia revealed that environmental concern has a significant relationship with intention to purchase organic food. Another two determinants namely, product knowledge and attitude towards organic food found insignificant in influencing intention to purchase organic food. As a result, practitioners are urged to aggressively promote the benefits of organic food among public mainly to enhance their attitude towards organic food. Future study should focus in a larger sample as well as consider other non-price determinants on intention of purchase organic food
format	Thesis
author	Tan, Yew Kuan
author_facet	Tan, Yew Kuan
author_sort	Tan, Yew Kuan
title	Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia
title_short	Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia
title_full	Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia
title_fullStr	Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia
title_full_unstemmed	Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia
title_sort	non-price determinants on intention to purchase of organic foods in state of kedah, malaysia
publishDate	2015
url	http://etd.uum.edu.my/5246/
_version_	1696978279148290048
score	13.211869

Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia

Similar Items