Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience
To investigate impact of perceived ease of use, third-party assurance seal and financial risk on online consumer trust, is the primary goal of this research. This impact is investigated through the moderating influence of internet experience. The data was collected from 307 students from three unive...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/4923/ |
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