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Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience

To investigate impact of perceived ease of use, third-party assurance seal and financial risk on online consumer trust, is the primary goal of this research. This impact is investigated through the moderating influence of internet experience. The data was collected from 307 students from three unive...

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Main Author: Mosawi, Nibras
Format: Thesis
Language:English
English
Published: 2015
Subjects:
HD61 Risk Management
HF5415.33 Consumer Behavior.
Online Access:http://etd.uum.edu.my/4923/
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spelling my.uum.etd.49232021-04-04T07:51:58Z http://etd.uum.edu.my/4923/ Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience Mosawi, Nibras HD61 Risk Management HF5415.33 Consumer Behavior. To investigate impact of perceived ease of use, third-party assurance seal and financial risk on online consumer trust, is the primary goal of this research. This impact is investigated through the moderating influence of internet experience. The data was collected from 307 students from three universities namely UUM, UniMap and USM. This study employed Partial Least Squares Structural equation modeling (PLS-SEM) as the major analysis technique, as PLS SEM is comparatively new analytical technique in construction. Before testing the model, systematic procedures to find the validity and reliability of the outer model were followed as it is the standard of SEM data analysis reporting. As the measurement model has been termed as valid and reliable, it further tests the hypothesized relationships. Prior to examining the hypothesized relationships, the predictive authority of the model was observed and described the goodness and verification of the overall model. After that, the structural model was analyzed and the results were reported in details. As shown in Table 4.10, the hypotheses of H₁, H₃, and H₄, were statistically confirmed with the findings of the study while H2 was not assisted. Similarly, hypotheses of moderation effect, H₅, and H₇ were also not supported whereas H₆ was supported according to the method of Baron and Kenny (1986). The study concludes with some recommendations that can be used to guide the online retailers in managing their stores' service quality and loyalty 2015 Thesis NonPeerReviewed text en /4923/1/s814166.pdf text en /4923/2/s814166_abstract.pdf Mosawi, Nibras (2015) Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HD61 Risk Management
HF5415.33 Consumer Behavior.
spellingShingle HD61 Risk Management
HF5415.33 Consumer Behavior.
Mosawi, Nibras
Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience
description To investigate impact of perceived ease of use, third-party assurance seal and financial risk on online consumer trust, is the primary goal of this research. This impact is investigated through the moderating influence of internet experience. The data was collected from 307 students from three universities namely UUM, UniMap and USM. This study employed Partial Least Squares Structural equation modeling (PLS-SEM) as the major analysis technique, as PLS SEM is comparatively new analytical technique in construction. Before testing the model, systematic procedures to find the validity and reliability of the outer model were followed as it is the standard of SEM data analysis reporting. As the measurement model has been termed as valid and reliable, it further tests the hypothesized relationships. Prior to examining the hypothesized relationships, the predictive authority of the model was observed and described the goodness and verification of the overall model. After that, the structural model was analyzed and the results were reported in details. As shown in Table 4.10, the hypotheses of H₁, H₃, and H₄, were statistically confirmed with the findings of the study while H2 was not assisted. Similarly, hypotheses of moderation effect, H₅, and H₇ were also not supported whereas H₆ was supported according to the method of Baron and Kenny (1986). The study concludes with some recommendations that can be used to guide the online retailers in managing their stores' service quality and loyalty
format Thesis
author Mosawi, Nibras
author_facet Mosawi, Nibras
author_sort Mosawi, Nibras
title Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience
title_short Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience
title_full Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience
title_fullStr Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience
title_full_unstemmed Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience
title_sort thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: the moderating role of internet experience
publishDate 2015
url http://etd.uum.edu.my/4923/
_version_ 1696978270543675392
score 13.211869

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