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Web-Based Customer Relationship Management

The aim of this project is to develop a prototype of Web-based Customer Relationship Management (CRM) application for an e-commerce company. This application will help to assist in meeting the information requirements of the sales agents in e-commerce business to automate sales, marketing, customer...

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Main Author: Umadevi, Marappan
Format: Thesis
Language:English
English
Published: 2001
Subjects:
HF5001-6182 Business
Online Access:http://etd.uum.edu.my/448/1/Umadevi_Marappan%2C_2001.pdf
http://etd.uum.edu.my/448/2/1.Umadevi_Marappan%2C_2001.pdf
http://etd.uum.edu.my/448/
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spelling my.uum.etd.4482013-07-24T12:07:19Z http://etd.uum.edu.my/448/ Web-Based Customer Relationship Management Umadevi, Marappan HF5001-6182 Business The aim of this project is to develop a prototype of Web-based Customer Relationship Management (CRM) application for an e-commerce company. This application will help to assist in meeting the information requirements of the sales agents in e-commerce business to automate sales, marketing, customer service and support. CRM or more specifically eCRM is basically the infrastructure for creating customer loyalty and ultimately, establishing and maintaining a one-to-one relationship with customers. If implemented appropriately, CRM can have a profound impact on an organization's survival and growth in this competitive business world. Hence, GainKnowledge.com, an e-commerce based company was virtually created to demonstrate on how CRM can help in selling e-book devices efficiently by retaining the old customers and attracting new customers. This application has been developed using User Centered Design and CRM Web based development methodologies. In order to build this system, two platforms were used; there are customer information platform and customer interaction platform. Finally, this project discusses some fulfillments, constraints and recommendations for future development of CRM system. 2001 Thesis NonPeerReviewed application/pdf en http://etd.uum.edu.my/448/1/Umadevi_Marappan%2C_2001.pdf application/pdf en http://etd.uum.edu.my/448/2/1.Umadevi_Marappan%2C_2001.pdf Umadevi, Marappan (2001) Web-Based Customer Relationship Management. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Umadevi, Marappan
Web-Based Customer Relationship Management
description The aim of this project is to develop a prototype of Web-based Customer Relationship Management (CRM) application for an e-commerce company. This application will help to assist in meeting the information requirements of the sales agents in e-commerce business to automate sales, marketing, customer service and support. CRM or more specifically eCRM is basically the infrastructure for creating customer loyalty and ultimately, establishing and maintaining a one-to-one relationship with customers. If implemented appropriately, CRM can have a profound impact on an organization's survival and growth in this competitive business world. Hence, GainKnowledge.com, an e-commerce based company was virtually created to demonstrate on how CRM can help in selling e-book devices efficiently by retaining the old customers and attracting new customers. This application has been developed using User Centered Design and CRM Web based development methodologies. In order to build this system, two platforms were used; there are customer information platform and customer interaction platform. Finally, this project discusses some fulfillments, constraints and recommendations for future development of CRM system.
format Thesis
author Umadevi, Marappan
author_facet Umadevi, Marappan
author_sort Umadevi, Marappan
title Web-Based Customer Relationship Management
title_short Web-Based Customer Relationship Management
title_full Web-Based Customer Relationship Management
title_fullStr Web-Based Customer Relationship Management
title_full_unstemmed Web-Based Customer Relationship Management
title_sort web-based customer relationship management
publishDate 2001
url http://etd.uum.edu.my/448/1/Umadevi_Marappan%2C_2001.pdf
http://etd.uum.edu.my/448/2/1.Umadevi_Marappan%2C_2001.pdf
http://etd.uum.edu.my/448/
_version_ 1644276167987953664
score 13.211869

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