The Effects of Marketing Communications on Malaysia's Consumer Based Brand Equity and Intention to Visit Among Potential Tourists from Gulf Countries: The Case of Jeddah and Dubai

It has been long recognized that marketing communications (MC) are important activities that influencing potential tourist's attitude and behavior toward tourism destinations. However, factors such as tourism service intangibility, globalization, increasing advertising expenditure, fierce compe...

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Bibliographic Details
Main Author: Alfandi, Ashraf Mohammad Teehi
Format: Thesis
Language:English
English
Published: 2011
Subjects:
Online Access:https://etd.uum.edu.my/2495/1/Ashraf_Mohammad_Teehi_Alfandi.pdf
https://etd.uum.edu.my/2495/2/1.Ashraf_Mohammad_Teehi_Alfandi.pdf
https://etd.uum.edu.my/2495/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000772239
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