Factors Influencing Online Consumers' Intention to Purchase in an Online Auction and Shopping Website in Thailand
Online sales method is significantly becoming a fast business. Specially, online auction and shopping website have also become rapidly growth and more and more suppliers and consumers are entering this market. Therefore, the factors influencing online consumers’ intention to purchase is the key fact...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2011
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| Online Access: | http://etd.uum.edu.my/2910/1/Nanchaya_Naruephai.pdf http://etd.uum.edu.my/2910/2/1.Nanchaya_Naruephai.pdf http://etd.uum.edu.my/2910/ |
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