Cover Image

The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty

This study explores the effect of the new packaging for the SMEs product. This research looks the effect in term of customer purchase decision, price and consumer loyalty. This study was held at area Kota Bharu, Kelantan. A survey of the consumer around Kota Bharu was conducted to determine the sig...

Full description

Saved in:
Bibliographic Details
Main Author: Muhamad Firdaus, Abdull Razab
Format: Thesis
Language:English
English
Published: 2009
Subjects:
HD60 Small Business.
Online Access:http://etd.uum.edu.my/1884/1/Muhamad_Firdaus_Abdull_Razab.pdf
http://etd.uum.edu.my/1884/2/1.Muhamad_Firdaus_Abdull_Razab.pdf
http://etd.uum.edu.my/1884/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.etd.1884
record_format eprints
spelling my.uum.etd.18842013-07-24T12:13:34Z http://etd.uum.edu.my/1884/ The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty Muhamad Firdaus, Abdull Razab HD60 Small Business. This study explores the effect of the new packaging for the SMEs product. This research looks the effect in term of customer purchase decision, price and consumer loyalty. This study was held at area Kota Bharu, Kelantan. A survey of the consumer around Kota Bharu was conducted to determine the significant and the effect of the packaging to the consumer purchase decision, consumer loyalty and also price. A total 200 questionnaire were distributed at Kota Bharu area. The finding shows that purchase decisions and customer loyalty are affected by the new packaging. Customer will react on these two variables if SME's products have a new packaging. But the others variables namely price, is not affected. Customer is willing to pay more even the prices increases after the new packaging. Since the result shows that consumer loyalty and purchase decision will affected after a new packaging, SME's manufacturers must alert about it. 2009 Thesis NonPeerReviewed application/pdf en http://etd.uum.edu.my/1884/1/Muhamad_Firdaus_Abdull_Razab.pdf application/pdf en http://etd.uum.edu.my/1884/2/1.Muhamad_Firdaus_Abdull_Razab.pdf Muhamad Firdaus, Abdull Razab (2009) The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HD60 Small Business.
spellingShingle HD60 Small Business.
Muhamad Firdaus, Abdull Razab
The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty
description This study explores the effect of the new packaging for the SMEs product. This research looks the effect in term of customer purchase decision, price and consumer loyalty. This study was held at area Kota Bharu, Kelantan. A survey of the consumer around Kota Bharu was conducted to determine the significant and the effect of the packaging to the consumer purchase decision, consumer loyalty and also price. A total 200 questionnaire were distributed at Kota Bharu area. The finding shows that purchase decisions and customer loyalty are affected by the new packaging. Customer will react on these two variables if SME's products have a new packaging. But the others variables namely price, is not affected. Customer is willing to pay more even the prices increases after the new packaging. Since the result shows that consumer loyalty and purchase decision will affected after a new packaging, SME's manufacturers must alert about it.
format Thesis
author Muhamad Firdaus, Abdull Razab
author_facet Muhamad Firdaus, Abdull Razab
author_sort Muhamad Firdaus, Abdull Razab
title The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty
title_short The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty
title_full The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty
title_fullStr The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty
title_full_unstemmed The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty
title_sort effect of packaging to sme's product: purchase decision, price and customer loyalty
publishDate 2009
url http://etd.uum.edu.my/1884/1/Muhamad_Firdaus_Abdull_Razab.pdf
http://etd.uum.edu.my/1884/2/1.Muhamad_Firdaus_Abdull_Razab.pdf
http://etd.uum.edu.my/1884/
_version_ 1644276543528108032
score 13.211869

Similar Items