The influence of green product and process innovation on new product success: the mediating role of green product competitive advantage
Many firms including the small and medium enterprises (SMEs) in the plastic industry adopt innovative strategies to meet the green requirement. These firms not only generate better sales revenue and market share but also ensure success in their new green products. Developing green innovation not on...
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| Format: | Thesis |
| Language: | English English English English |
| Published: |
2017
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| Online Access: | https://etd.uum.edu.my/8635/1/Depositpermission_not%20allow_s91997.pdf https://etd.uum.edu.my/8635/2/s91997_01.pdf https://etd.uum.edu.my/8635/3/s91997_02.pdf https://etd.uum.edu.my/8635/4/s91997_references.docx https://etd.uum.edu.my/8635/ |
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