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A Study Consumers' Green Purchasing Intention

This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the four dimensions such as environmental concern, social influence, self-image and man-nature orientation on the green purchasing behavior of students from College of...

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Main Author: Cheah, Ching Mun
Format: Thesis
Language:English
English
Published: 2009
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/1778/1/Cheah_Ching_Mun.pdf
https://etd.uum.edu.my/1778/2/1.Cheah_Ching_Mun.pdf
https://etd.uum.edu.my/1778/
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spelling my.uum.etd.17782023-08-08T00:15:51Z https://etd.uum.edu.my/1778/ A Study Consumers' Green Purchasing Intention Cheah, Ching Mun HF5415.33 Consumer Behavior. This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the four dimensions such as environmental concern, social influence, self-image and man-nature orientation on the green purchasing behavior of students from College of Business, University Utara Malaysia. The total of 700 questionnaires were distributed, 604 questionnaires were returned and usable. Pearson correlation test showed that ‘self-image’ is the top influential factors in determining consumers’ green purchasing intention, followed by ‘social influence’. On the other hand, ‘environmental concern’ and ‘man-nature orientation’ is the third and fourth influential factors that determine green purchasing intention of consumers respectively. In this relation, marketers should consider these factors in carrying out appropriate promotions to attract customers. 2009 Thesis NonPeerReviewed text en https://etd.uum.edu.my/1778/1/Cheah_Ching_Mun.pdf text en https://etd.uum.edu.my/1778/2/1.Cheah_Ching_Mun.pdf Cheah, Ching Mun (2009) A Study Consumers' Green Purchasing Intention. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Cheah, Ching Mun
A Study Consumers' Green Purchasing Intention
description This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the four dimensions such as environmental concern, social influence, self-image and man-nature orientation on the green purchasing behavior of students from College of Business, University Utara Malaysia. The total of 700 questionnaires were distributed, 604 questionnaires were returned and usable. Pearson correlation test showed that ‘self-image’ is the top influential factors in determining consumers’ green purchasing intention, followed by ‘social influence’. On the other hand, ‘environmental concern’ and ‘man-nature orientation’ is the third and fourth influential factors that determine green purchasing intention of consumers respectively. In this relation, marketers should consider these factors in carrying out appropriate promotions to attract customers.
format Thesis
author Cheah, Ching Mun
author_facet Cheah, Ching Mun
author_sort Cheah, Ching Mun
title A Study Consumers' Green Purchasing Intention
title_short A Study Consumers' Green Purchasing Intention
title_full A Study Consumers' Green Purchasing Intention
title_fullStr A Study Consumers' Green Purchasing Intention
title_full_unstemmed A Study Consumers' Green Purchasing Intention
title_sort study consumers' green purchasing intention
publishDate 2009
url https://etd.uum.edu.my/1778/1/Cheah_Ching_Mun.pdf
https://etd.uum.edu.my/1778/2/1.Cheah_Ching_Mun.pdf
https://etd.uum.edu.my/1778/
_version_ 1775625527458004992
score 13.211869

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