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Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan

Entrepreneurship development in fishery sector has become more important nowadays. Marketing is important element for successful entrepreneurship development. Marketing mix elements can influence purchasing decision made by consumers. This study being done to identify entrepreneurship development i...

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Main Author: Zaitu Akma, Mustaffa
Format: Thesis
Language:English
English
Published: 2004
Subjects:
HD9466 Fishery Products. Fisherman.
Online Access:http://etd.uum.edu.my/1476/1/ZAITU_AKMA_BT._MUSTAFFA.pdf
http://etd.uum.edu.my/1476/2/1.ZAITU_AKMA_BT._MUSTAFFA.pdf
http://etd.uum.edu.my/1476/
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spelling my.uum.etd.14762013-07-24T12:12:06Z http://etd.uum.edu.my/1476/ Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan Zaitu Akma, Mustaffa HD9466 Fishery Products. Fisherman. Entrepreneurship development in fishery sector has become more important nowadays. Marketing is important element for successful entrepreneurship development. Marketing mix elements can influence purchasing decision made by consumers. This study being done to identify entrepreneurship development in Persatuan Nelayan Kawasan (PNK) which markets fishery product to consumers, through 4P”s marketing mix (product, price, place/distribution and promotion). The type of sampling being used in this study is convenient sampling where 323 peoples in Perlis were involved. Data analyses being done are descriptive analysis and inferential analysis. All of the marketing elements have a positive relationship with purchasing decision. However, consumer’s demographic factors are not influencing the consumer’s purchasing decision. This means that PNK should do product innovation so that the consumers will give a new perception about their product. 2004 Thesis NonPeerReviewed application/pdf en http://etd.uum.edu.my/1476/1/ZAITU_AKMA_BT._MUSTAFFA.pdf application/pdf en http://etd.uum.edu.my/1476/2/1.ZAITU_AKMA_BT._MUSTAFFA.pdf Zaitu Akma, Mustaffa (2004) Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HD9466 Fishery Products. Fisherman.
spellingShingle HD9466 Fishery Products. Fisherman.
Zaitu Akma, Mustaffa
Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan
description Entrepreneurship development in fishery sector has become more important nowadays. Marketing is important element for successful entrepreneurship development. Marketing mix elements can influence purchasing decision made by consumers. This study being done to identify entrepreneurship development in Persatuan Nelayan Kawasan (PNK) which markets fishery product to consumers, through 4P”s marketing mix (product, price, place/distribution and promotion). The type of sampling being used in this study is convenient sampling where 323 peoples in Perlis were involved. Data analyses being done are descriptive analysis and inferential analysis. All of the marketing elements have a positive relationship with purchasing decision. However, consumer’s demographic factors are not influencing the consumer’s purchasing decision. This means that PNK should do product innovation so that the consumers will give a new perception about their product.
format Thesis
author Zaitu Akma, Mustaffa
author_facet Zaitu Akma, Mustaffa
author_sort Zaitu Akma, Mustaffa
title Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan
title_short Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan
title_full Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan
title_fullStr Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan
title_full_unstemmed Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan
title_sort pembangunan keusahawanan : satu kajian mengenai pemasaran produk keluaran persatuan nelayan kawasan
publishDate 2004
url http://etd.uum.edu.my/1476/1/ZAITU_AKMA_BT._MUSTAFFA.pdf
http://etd.uum.edu.my/1476/2/1.ZAITU_AKMA_BT._MUSTAFFA.pdf
http://etd.uum.edu.my/1476/
_version_ 1644276456735375360
score 13.211869

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