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Intangible resources and export performance of Malaysian halal F&B SMEs: the mediating role of entrepreneurial orientation

The growing demand for halal food and beverages (F&B) has attracted many firms to enter the global halal market to get their slices of the pie. Consequently, competition in the market has intensified, with multinational corporations holding the lion shares, making it vulnerable for small and med...

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Main Author: Nur Rosdiatul Husna, Ahmad Fauzi
Format: Thesis
Language:English
English
English
Published: 2024
Subjects:
HC Economic History and Conditions
Online Access:https://etd.uum.edu.my/11573/1/Depositpermission-not%20allow_s903462.pdf
https://etd.uum.edu.my/11573/2/s903462_01.pdf
https://etd.uum.edu.my/11573/3/s903462_02.pdf
https://etd.uum.edu.my/11573/
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spelling my.uum.etd.115732025-02-17T07:16:04Z https://etd.uum.edu.my/11573/ Intangible resources and export performance of Malaysian halal F&B SMEs: the mediating role of entrepreneurial orientation Nur Rosdiatul Husna, Ahmad Fauzi HC Economic History and Conditions The growing demand for halal food and beverages (F&B) has attracted many firms to enter the global halal market to get their slices of the pie. Consequently, competition in the market has intensified, with multinational corporations holding the lion shares, making it vulnerable for small and medium enterprises (SMEs) to be competitive. Thus, this study was set forth to investigate how intangible resources enhanced the export performance of Malaysian SMEs exporting halal F&B products. Additionally, this study attempted to address the gaps in the literature on factors stimulating entrepreneurial orientation and analysed how it functioned as a mediating mechanism in leveraging intangible resources into enhanced export performance. Following these research objectives, a survey was conducted through purposive and census sampling, yielding 187 usable responses. Analyses using the partial least squares structural equation modelling technique (PLS-SEM) revealed that opportunity recognition capability, networking capability, and entrepreneurial orientation directly enhanced SMEs’ export performance. Furthermore, this study identified that international orientation, marketing capability, cultural intelligence, and opportunity recognition capability significantly bolstered SMEs’ entrepreneurial orientation. Finally, in the mediation inquest, this investigation discovered that entrepreneurial orientation significantly mediated the influence of cultural intelligence and opportunity recognition capability on export performance. The findings in this study contribute to the international business, entrepreneurship orientation, and halal literature by enlightening how resource-limited SMEs can thrive in the international halal market using intangible resources as their competitive arsenals. Ultimately, this study offers guidance to policymakers and practitioners involved in the halal F&B sector, particularly in formulating strategies to strengthen Malaysian footholds as the top global halal hub and elevate Malaysia’s economic performance in the halal industry 2024 Thesis NonPeerReviewed text en https://etd.uum.edu.my/11573/1/Depositpermission-not%20allow_s903462.pdf text en https://etd.uum.edu.my/11573/2/s903462_01.pdf text en https://etd.uum.edu.my/11573/3/s903462_02.pdf Nur Rosdiatul Husna, Ahmad Fauzi (2024) Intangible resources and export performance of Malaysian halal F&B SMEs: the mediating role of entrepreneurial orientation. Doctoral thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
topic HC Economic History and Conditions
spellingShingle HC Economic History and Conditions
Nur Rosdiatul Husna, Ahmad Fauzi
Intangible resources and export performance of Malaysian halal F&B SMEs: the mediating role of entrepreneurial orientation
description The growing demand for halal food and beverages (F&B) has attracted many firms to enter the global halal market to get their slices of the pie. Consequently, competition in the market has intensified, with multinational corporations holding the lion shares, making it vulnerable for small and medium enterprises (SMEs) to be competitive. Thus, this study was set forth to investigate how intangible resources enhanced the export performance of Malaysian SMEs exporting halal F&B products. Additionally, this study attempted to address the gaps in the literature on factors stimulating entrepreneurial orientation and analysed how it functioned as a mediating mechanism in leveraging intangible resources into enhanced export performance. Following these research objectives, a survey was conducted through purposive and census sampling, yielding 187 usable responses. Analyses using the partial least squares structural equation modelling technique (PLS-SEM) revealed that opportunity recognition capability, networking capability, and entrepreneurial orientation directly enhanced SMEs’ export performance. Furthermore, this study identified that international orientation, marketing capability, cultural intelligence, and opportunity recognition capability significantly bolstered SMEs’ entrepreneurial orientation. Finally, in the mediation inquest, this investigation discovered that entrepreneurial orientation significantly mediated the influence of cultural intelligence and opportunity recognition capability on export performance. The findings in this study contribute to the international business, entrepreneurship orientation, and halal literature by enlightening how resource-limited SMEs can thrive in the international halal market using intangible resources as their competitive arsenals. Ultimately, this study offers guidance to policymakers and practitioners involved in the halal F&B sector, particularly in formulating strategies to strengthen Malaysian footholds as the top global halal hub and elevate Malaysia’s economic performance in the halal industry
format Thesis
author Nur Rosdiatul Husna, Ahmad Fauzi
author_facet Nur Rosdiatul Husna, Ahmad Fauzi
author_sort Nur Rosdiatul Husna, Ahmad Fauzi
title Intangible resources and export performance of Malaysian halal F&B SMEs: the mediating role of entrepreneurial orientation
title_short Intangible resources and export performance of Malaysian halal F&B SMEs: the mediating role of entrepreneurial orientation
title_full Intangible resources and export performance of Malaysian halal F&B SMEs: the mediating role of entrepreneurial orientation
title_fullStr Intangible resources and export performance of Malaysian halal F&B SMEs: the mediating role of entrepreneurial orientation
title_full_unstemmed Intangible resources and export performance of Malaysian halal F&B SMEs: the mediating role of entrepreneurial orientation
title_sort intangible resources and export performance of malaysian halal f&b smes: the mediating role of entrepreneurial orientation
publishDate 2024
url https://etd.uum.edu.my/11573/1/Depositpermission-not%20allow_s903462.pdf
https://etd.uum.edu.my/11573/2/s903462_01.pdf
https://etd.uum.edu.my/11573/3/s903462_02.pdf
https://etd.uum.edu.my/11573/
_version_ 1825164218237714432
score 13.244413

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