Cover Image

Engagement Strategies for Stakeholder Management in New Technology Development in the Fertilizer Industry – A Conceptual Framework

Communication is becoming a significant tool to engage stakeholders since half of the century ago. In the recent years, there has been rapid growth of new technology developments. In tandem with such developments, there has been growing emphasis in communication strategies and management especially...

Full description

Saved in:
Bibliographic Details
Main Authors: Ahmad Rizal, Ammar Redza, Md Nordin, Shahrina, Md Saad, Shamsuri, Ismail, Kamariah
Format: Conference or Workshop Item
Published: 2012
Subjects:
HE Transportation and Communications
Online Access:http://eprints.utp.edu.my/8115/1/International_Conference_on_Communication_and_Media_Studies-ammar_redza.doc
http://eprints.utp.edu.my/8115/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.utp.eprints.8115
record_format eprints
spelling my.utp.eprints.81152014-04-08T15:55:11Z Engagement Strategies for Stakeholder Management in New Technology Development in the Fertilizer Industry – A Conceptual Framework Ahmad Rizal, Ammar Redza Md Nordin, Shahrina Md Saad, Shamsuri Ismail, Kamariah HE Transportation and Communications Communication is becoming a significant tool to engage stakeholders since half of the century ago. In the recent years, there has been rapid growth of new technology developments. In tandem with such developments, there has been growing emphasis in communication strategies and management especially in determining the level of influence and management strategies among the said stakeholders on particular field. This paper presents a research conceptual framework focusing on stakeholder theories, communication and management strategies to be implied on the engagement of stakeholders of new technology developments of fertilizer industry in Malaysia. Framework espoused in this paper will provide insights into the various stakeholder theories and engagement strategies from different principal necessary for a successful introduction of new technology development in the above stated industry. The proposed framework has theoretical significance in filling the gap of the body of knowledge in the implementation of communication strategies in Malaysian fertilizer industry. 2012-08-21 Conference or Workshop Item PeerReviewed application/msword http://eprints.utp.edu.my/8115/1/International_Conference_on_Communication_and_Media_Studies-ammar_redza.doc Ahmad Rizal, Ammar Redza and Md Nordin, Shahrina and Md Saad, Shamsuri and Ismail, Kamariah (2012) Engagement Strategies for Stakeholder Management in New Technology Development in the Fertilizer Industry – A Conceptual Framework. In: International Conference on Communication and Media Studies, 6-7 December 2012, Penang. (In Press) http://eprints.utp.edu.my/8115/
institution Universiti Teknologi Petronas
building UTP Resource Centre
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Petronas
content_source UTP Institutional Repository
url_provider http://eprints.utp.edu.my/
topic HE Transportation and Communications
spellingShingle HE Transportation and Communications
Ahmad Rizal, Ammar Redza
Md Nordin, Shahrina
Md Saad, Shamsuri
Ismail, Kamariah
Engagement Strategies for Stakeholder Management in New Technology Development in the Fertilizer Industry – A Conceptual Framework
description Communication is becoming a significant tool to engage stakeholders since half of the century ago. In the recent years, there has been rapid growth of new technology developments. In tandem with such developments, there has been growing emphasis in communication strategies and management especially in determining the level of influence and management strategies among the said stakeholders on particular field. This paper presents a research conceptual framework focusing on stakeholder theories, communication and management strategies to be implied on the engagement of stakeholders of new technology developments of fertilizer industry in Malaysia. Framework espoused in this paper will provide insights into the various stakeholder theories and engagement strategies from different principal necessary for a successful introduction of new technology development in the above stated industry. The proposed framework has theoretical significance in filling the gap of the body of knowledge in the implementation of communication strategies in Malaysian fertilizer industry.
format Conference or Workshop Item
author Ahmad Rizal, Ammar Redza
Md Nordin, Shahrina
Md Saad, Shamsuri
Ismail, Kamariah
author_facet Ahmad Rizal, Ammar Redza
Md Nordin, Shahrina
Md Saad, Shamsuri
Ismail, Kamariah
author_sort Ahmad Rizal, Ammar Redza
title Engagement Strategies for Stakeholder Management in New Technology Development in the Fertilizer Industry – A Conceptual Framework
title_short Engagement Strategies for Stakeholder Management in New Technology Development in the Fertilizer Industry – A Conceptual Framework
title_full Engagement Strategies for Stakeholder Management in New Technology Development in the Fertilizer Industry – A Conceptual Framework
title_fullStr Engagement Strategies for Stakeholder Management in New Technology Development in the Fertilizer Industry – A Conceptual Framework
title_full_unstemmed Engagement Strategies for Stakeholder Management in New Technology Development in the Fertilizer Industry – A Conceptual Framework
title_sort engagement strategies for stakeholder management in new technology development in the fertilizer industry – a conceptual framework
publishDate 2012
url http://eprints.utp.edu.my/8115/1/International_Conference_on_Communication_and_Media_Studies-ammar_redza.doc
http://eprints.utp.edu.my/8115/
_version_ 1738655631947071488
score 13.211869

Similar Items