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A consumer perception trust model for e-commerce websitea

Trust is a vital element to the success of e-commerce. The research on the concept of trust has emerged rapidly due to the need of understanding it in order to improve current and future e-commerce implementation. The lack of consumer trust is one of the focused issues today as the world moves towar...

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Main Authors: Che Hussin, Ab. Razak, Mohamed Dahlan, Halina, Bahari, Mahadi
Format: Monograph
Language:English
Published: Faculty of Computer Science and Information System 2009
Subjects:
QA75 Electronic computers. Computer science
Online Access:http://eprints.utm.my/id/eprint/9788/1/78196.pdf
http://eprints.utm.my/id/eprint/9788/
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id my.utm.9788
record_format eprints
spelling my.utm.97882017-08-15T04:03:53Z http://eprints.utm.my/id/eprint/9788/ A consumer perception trust model for e-commerce websitea Che Hussin, Ab. Razak Mohamed Dahlan, Halina Bahari, Mahadi QA75 Electronic computers. Computer science Trust is a vital element to the success of e-commerce. The research on the concept of trust has emerged rapidly due to the need of understanding it in order to improve current and future e-commerce implementation. The lack of consumer trust is one of the focused issues today as the world moves toward advanced information and technology era. This research aims to find a practical solution on how to integrate trust during the design and development process of an e-commerce website. The research examines consumers trust and behavior by understanding the concept of trust, reviewing several trust related models, mechanisms and technologies proposed and recommended by other scholars. The research also proposed a model that shows how consumer trust is developed and communicated between two parties. It is found that there are six categories of trust mechanisms and technologies that web merchants can utilize in order to integrate trust in their website. It is also found that consumer characteristics have direct influenced on consumer purchasing intentions while web merchants should have trustworthiness characteristics such as ability, integrity and benevolence for consumer to evaluate and decide. This research provides guidelines for web merchants to understand more about consumer trust in order for them to build a secured and trusted e-commerce website. Faculty of Computer Science and Information System 2009-08-31 Monograph NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/9788/1/78196.pdf Che Hussin, Ab. Razak and Mohamed Dahlan, Halina and Bahari, Mahadi (2009) A consumer perception trust model for e-commerce websitea. Project Report. Faculty of Computer Science and Information System, Skudai, Johor. (Unpublished)
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic QA75 Electronic computers. Computer science
spellingShingle QA75 Electronic computers. Computer science
Che Hussin, Ab. Razak
Mohamed Dahlan, Halina
Bahari, Mahadi
A consumer perception trust model for e-commerce websitea
description Trust is a vital element to the success of e-commerce. The research on the concept of trust has emerged rapidly due to the need of understanding it in order to improve current and future e-commerce implementation. The lack of consumer trust is one of the focused issues today as the world moves toward advanced information and technology era. This research aims to find a practical solution on how to integrate trust during the design and development process of an e-commerce website. The research examines consumers trust and behavior by understanding the concept of trust, reviewing several trust related models, mechanisms and technologies proposed and recommended by other scholars. The research also proposed a model that shows how consumer trust is developed and communicated between two parties. It is found that there are six categories of trust mechanisms and technologies that web merchants can utilize in order to integrate trust in their website. It is also found that consumer characteristics have direct influenced on consumer purchasing intentions while web merchants should have trustworthiness characteristics such as ability, integrity and benevolence for consumer to evaluate and decide. This research provides guidelines for web merchants to understand more about consumer trust in order for them to build a secured and trusted e-commerce website.
format Monograph
author Che Hussin, Ab. Razak
Mohamed Dahlan, Halina
Bahari, Mahadi
author_facet Che Hussin, Ab. Razak
Mohamed Dahlan, Halina
Bahari, Mahadi
author_sort Che Hussin, Ab. Razak
title A consumer perception trust model for e-commerce websitea
title_short A consumer perception trust model for e-commerce websitea
title_full A consumer perception trust model for e-commerce websitea
title_fullStr A consumer perception trust model for e-commerce websitea
title_full_unstemmed A consumer perception trust model for e-commerce websitea
title_sort consumer perception trust model for e-commerce websitea
publisher Faculty of Computer Science and Information System
publishDate 2009
url http://eprints.utm.my/id/eprint/9788/1/78196.pdf
http://eprints.utm.my/id/eprint/9788/
_version_ 1643645253249400832
score 13.211869

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