A consumer perception trust model for e-commerce websitea
Trust is a vital element to the success of e-commerce. The research on the concept of trust has emerged rapidly due to the need of understanding it in order to improve current and future e-commerce implementation. The lack of consumer trust is one of the focused issues today as the world moves towar...
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| Main Authors: | , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
Faculty of Computer Science and Information System
2009
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/9788/1/78196.pdf http://eprints.utm.my/id/eprint/9788/ |
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