Staff View: Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention

Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention

Drawing on social identity theory (SIT), signaling theory, and attraction-selection-attrition (ASA) model, we proposed and developed a model linking organizational reputation to turnover intention, both directly and indirectly through person-vocation fit (P-V fit) and person-organization fit (P-O fi...

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Main Authors:	Kakar, Abdul Samad, Abu Mansor, Nur Naha, Ahmad Saufi, Roselina
Format:	Article
Published:	Springer Nature 2021
Subjects:	HD30.213 Management information systems. Decision support systems
Online Access:	http://eprints.utm.my/id/eprint/97833/ http://dx.doi.org/10.1007/s12208-020-00266-z
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id	my.utm.97833
record_format	eprints
spelling	my.utm.978332022-11-02T09:57:38Z http://eprints.utm.my/id/eprint/97833/ Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention Kakar, Abdul Samad Abu Mansor, Nur Naha Ahmad Saufi, Roselina HD30.213 Management information systems. Decision support systems Drawing on social identity theory (SIT), signaling theory, and attraction-selection-attrition (ASA) model, we proposed and developed a model linking organizational reputation to turnover intention, both directly and indirectly through person-vocation fit (P-V fit) and person-organization fit (P-O fit). The model was tested using partial least squares structural equation modeling (PLS-SEM) on a sample of 250 full-time faculty members from Pakistan’s higher educational institutions. The findings supported the model and found that organization reputation had a negative and direct influence on turnover intention and positive impact on P-V fit and P-O fit. P-O fit and P-V fit, in turn, had negative relationships with faculty turnover intention. Moreover, the study revealed that P-O fit and P-V fit partially mediated the negative relationship between organizational reputation and faculty turnover intention. The findings of the study has important practical implications for the adoption of marketing concepts in non-profit seeking organizations, especially in higher educational institutions. The practical and theoretical implications and some interesting avenues for future research are discussed at the end of the study. Springer Nature 2021 Article PeerReviewed Kakar, Abdul Samad and Abu Mansor, Nur Naha and Ahmad Saufi, Roselina (2021) Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention. International Review on Public and Nonprofit Marketing, 18 (NA). pp. 151-169. ISSN 1865-1984 http://dx.doi.org/10.1007/s12208-020-00266-z DOI : 10.1007/s12208-020-00266-z
institution	Universiti Teknologi Malaysia
building	UTM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Malaysia
content_source	UTM Institutional Repository
url_provider	http://eprints.utm.my/
topic	HD30.213 Management information systems. Decision support systems
spellingShingle	HD30.213 Management information systems. Decision support systems Kakar, Abdul Samad Abu Mansor, Nur Naha Ahmad Saufi, Roselina Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention
description	Drawing on social identity theory (SIT), signaling theory, and attraction-selection-attrition (ASA) model, we proposed and developed a model linking organizational reputation to turnover intention, both directly and indirectly through person-vocation fit (P-V fit) and person-organization fit (P-O fit). The model was tested using partial least squares structural equation modeling (PLS-SEM) on a sample of 250 full-time faculty members from Pakistan’s higher educational institutions. The findings supported the model and found that organization reputation had a negative and direct influence on turnover intention and positive impact on P-V fit and P-O fit. P-O fit and P-V fit, in turn, had negative relationships with faculty turnover intention. Moreover, the study revealed that P-O fit and P-V fit partially mediated the negative relationship between organizational reputation and faculty turnover intention. The findings of the study has important practical implications for the adoption of marketing concepts in non-profit seeking organizations, especially in higher educational institutions. The practical and theoretical implications and some interesting avenues for future research are discussed at the end of the study.
format	Article
author	Kakar, Abdul Samad Abu Mansor, Nur Naha Ahmad Saufi, Roselina
author_facet	Kakar, Abdul Samad Abu Mansor, Nur Naha Ahmad Saufi, Roselina
author_sort	Kakar, Abdul Samad
title	Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention
title_short	Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention
title_full	Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention
title_fullStr	Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention
title_full_unstemmed	Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention
title_sort	does organizational reputation matter in pakistan’s higher education institutions? the mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention
publisher	Springer Nature
publishDate	2021
url	http://eprints.utm.my/id/eprint/97833/ http://dx.doi.org/10.1007/s12208-020-00266-z
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score	13.211869

Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention

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