Goal setting theory and gamification in mobile fitness app engagement: A pilot study
This paper aims to extend Goal-Setting Theory (GST) by adding gamification on mobile fitness app engagement. This research developed a research model based on Goal-Setting Theory (GST) and gamification in explained engagement behaviour on mobile fitness apps. Both academician and practitioner propos...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Allied Business Academies
2022
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/104740/ https://www.abacademies.org/articles/goalsetting-theory-and-gamification-in-mobile-fitness-app-engagement-a-pilot-study-13217.html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|