Social media advertising and online buying intentions: a multidimensional investigation with shopping enjoyment as mediator
In the current era, traditional marketing streams are just a small segment of the varied approaches used to market products. The increasing focus on social media shaped state-of- the-art advertising and shifted the way companies interact with their target groups. Companies, therefore, need to create...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Penerbit UniMAP
2021
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/97402/ https://ijbt.unimap.edu.my/index.php/volume-11-no-2-june-2021 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!