Do women buy online impulsively more often out of enjoyment and risk tolerance?
The rapid growth of technology advancement in Malaysia enabled Malaysian consumers to browse and purchase products or services from online stores. Consequently, the shopping trend has been changing significantly from the physical store to online stores. Therefore, it is important to identify the det...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/89689/ http://dx.doi.org/10.6007/IJARBSS/v9-i7/6094 |
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