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To better understand the role of emotional processes in decision-making

The advancement of neuroscience technology has been attracted companies' and researchers' attention. Therefore, neuromarketing studies have increased globally from about one article in 2004 to over 570 articles in 2020 based on the Web of Science database. This study aims to highlight the...

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Main Authors: Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Baharun, Rohaizat
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2021
Subjects:
HD30.2 Knowledge management
Online Access:http://eprints.utm.my/id/eprint/96857/1/RohaizatBaharun2021_ToBetterUnderstandtheRoleofEmotionalProcesses.pdf
http://eprints.utm.my/id/eprint/96857/
http://dx.doi.org/10.6007/IJAREMS/v10-i2/9883
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spelling my.utm.968572022-08-28T02:41:58Z http://eprints.utm.my/id/eprint/96857/ To better understand the role of emotional processes in decision-making Alsharif, Ahmed H. Md. Salleh, Nor Zafir Baharun, Rohaizat HD30.2 Knowledge management The advancement of neuroscience technology has been attracted companies' and researchers' attention. Therefore, neuromarketing studies have increased globally from about one article in 2004 to over 570 articles in 2020 based on the Web of Science database. This study aims to highlight the neuroimaging tools, the neuroanatomy of the brain, and analyses the related literature and investigates the influence of emotion on decision making via the neuromarketing approach. The finding of the research is that emotion has a substantial effect on decision-making. Where neuromarketing presents unrivalled possibilities to record the active regions in consumers' brains and provide precise data about which neurons are active when exposed to marketing stimuli. Human Resource Management Academic Research Society 2021 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/96857/1/RohaizatBaharun2021_ToBetterUnderstandtheRoleofEmotionalProcesses.pdf Alsharif, Ahmed H. and Md. Salleh, Nor Zafir and Baharun, Rohaizat (2021) To better understand the role of emotional processes in decision-making. International Journal of Academic Research in Economics and Managment and Sciences, 10 (2). pp. 49-67. ISSN 2226-3624 http://dx.doi.org/10.6007/IJAREMS/v10-i2/9883 DOI : 10.6007/IJAREMS/v10-i2/9883
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HD30.2 Knowledge management
spellingShingle HD30.2 Knowledge management
Alsharif, Ahmed H.
Md. Salleh, Nor Zafir
Baharun, Rohaizat
To better understand the role of emotional processes in decision-making
description The advancement of neuroscience technology has been attracted companies' and researchers' attention. Therefore, neuromarketing studies have increased globally from about one article in 2004 to over 570 articles in 2020 based on the Web of Science database. This study aims to highlight the neuroimaging tools, the neuroanatomy of the brain, and analyses the related literature and investigates the influence of emotion on decision making via the neuromarketing approach. The finding of the research is that emotion has a substantial effect on decision-making. Where neuromarketing presents unrivalled possibilities to record the active regions in consumers' brains and provide precise data about which neurons are active when exposed to marketing stimuli.
format Article
author Alsharif, Ahmed H.
Md. Salleh, Nor Zafir
Baharun, Rohaizat
author_facet Alsharif, Ahmed H.
Md. Salleh, Nor Zafir
Baharun, Rohaizat
author_sort Alsharif, Ahmed H.
title To better understand the role of emotional processes in decision-making
title_short To better understand the role of emotional processes in decision-making
title_full To better understand the role of emotional processes in decision-making
title_fullStr To better understand the role of emotional processes in decision-making
title_full_unstemmed To better understand the role of emotional processes in decision-making
title_sort to better understand the role of emotional processes in decision-making
publisher Human Resource Management Academic Research Society
publishDate 2021
url http://eprints.utm.my/id/eprint/96857/1/RohaizatBaharun2021_ToBetterUnderstandtheRoleofEmotionalProcesses.pdf
http://eprints.utm.my/id/eprint/96857/
http://dx.doi.org/10.6007/IJAREMS/v10-i2/9883
_version_ 1743107037565288448
score 13.211869

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