To better understand the role of emotional processes in decision-making
The advancement of neuroscience technology has been attracted companies' and researchers' attention. Therefore, neuromarketing studies have increased globally from about one article in 2004 to over 570 articles in 2020 based on the Web of Science database. This study aims to highlight the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/96857/1/RohaizatBaharun2021_ToBetterUnderstandtheRoleofEmotionalProcesses.pdf http://eprints.utm.my/id/eprint/96857/ http://dx.doi.org/10.6007/IJAREMS/v10-i2/9883 |
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