Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
Purpose: This study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating effect of “consumer engagement” and “attitude towards second-hand clothes”....
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Holdings Ltd.
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/96351/ http://dx.doi.org/10.1108/JFMM-05-2020-0080 |
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