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Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement

Purpose: This study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating effect of “consumer engagement” and “attitude towards second-hand clothes”....

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Main Authors: Mohammad, Jihad, Quoquab, Farzana, Mohamed Sadom, Nur Zulaikha
Format: Article
Published: Emerald Group Holdings Ltd. 2021
Subjects:
HB615-715 Entrepreneurship. Risk and uncertainty. Property
Online Access:http://eprints.utm.my/id/eprint/96351/
http://dx.doi.org/10.1108/JFMM-05-2020-0080
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spelling my.utm.963512022-07-17T08:39:31Z http://eprints.utm.my/id/eprint/96351/ Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement Mohammad, Jihad Quoquab, Farzana Mohamed Sadom, Nur Zulaikha HB615-715 Entrepreneurship. Risk and uncertainty. Property Purpose: This study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating effect of “consumer engagement” and “attitude towards second-hand clothes”. Design/methodology/approach: The data were gathered through a self-administered questionnaire survey from Malaysian consumers who had experience in purchasing second-hand clothes. A total of 175 complete and useable questionnaires were obtained, which were then analysed by using the structural equation modelling-partial least square (SEM-PLS) technique. Findings: The results of this study indicate support for the direct effect of eWOM on consumers' attitude towards second-hand clothes, consumer engagement and consumers’ MCB. The results also supported the relationship between consumer engagement and MCB, but the link between attitude and mindful consumption (MC) was not supported. Furthermore, the study confirmed the mediating effect of consumer engagement between eWOM and consumers’ MCB but did not support the mediating effect of attitude towards second-hand clothes. Originality/value: This study is amongst the pioneers to elucidate MCB in the context of sustainable clothing. It examines the direct and indirect effects of eWOM on MCB, which has not been tested in the past literature. The mediating effects of consumer engagement and attitude towards second-hand clothes on the relationship between eWOM and MCB are also comparatively new links. Emerald Group Holdings Ltd. 2021 Article PeerReviewed Mohammad, Jihad and Quoquab, Farzana and Mohamed Sadom, Nur Zulaikha (2021) Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement. Journal of Fashion Marketing and Management, 25 (3). pp. 482-510. ISSN 1361-2026 http://dx.doi.org/10.1108/JFMM-05-2020-0080
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HB615-715 Entrepreneurship. Risk and uncertainty. Property
spellingShingle HB615-715 Entrepreneurship. Risk and uncertainty. Property
Mohammad, Jihad
Quoquab, Farzana
Mohamed Sadom, Nur Zulaikha
Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
description Purpose: This study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating effect of “consumer engagement” and “attitude towards second-hand clothes”. Design/methodology/approach: The data were gathered through a self-administered questionnaire survey from Malaysian consumers who had experience in purchasing second-hand clothes. A total of 175 complete and useable questionnaires were obtained, which were then analysed by using the structural equation modelling-partial least square (SEM-PLS) technique. Findings: The results of this study indicate support for the direct effect of eWOM on consumers' attitude towards second-hand clothes, consumer engagement and consumers’ MCB. The results also supported the relationship between consumer engagement and MCB, but the link between attitude and mindful consumption (MC) was not supported. Furthermore, the study confirmed the mediating effect of consumer engagement between eWOM and consumers’ MCB but did not support the mediating effect of attitude towards second-hand clothes. Originality/value: This study is amongst the pioneers to elucidate MCB in the context of sustainable clothing. It examines the direct and indirect effects of eWOM on MCB, which has not been tested in the past literature. The mediating effects of consumer engagement and attitude towards second-hand clothes on the relationship between eWOM and MCB are also comparatively new links.
format Article
author Mohammad, Jihad
Quoquab, Farzana
Mohamed Sadom, Nur Zulaikha
author_facet Mohammad, Jihad
Quoquab, Farzana
Mohamed Sadom, Nur Zulaikha
author_sort Mohammad, Jihad
title Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
title_short Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
title_full Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
title_fullStr Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
title_full_unstemmed Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
title_sort mindful consumption of second-hand clothing: the role of ewom, attitude and consumer engagement
publisher Emerald Group Holdings Ltd.
publishDate 2021
url http://eprints.utm.my/id/eprint/96351/
http://dx.doi.org/10.1108/JFMM-05-2020-0080
_version_ 1739828067185983488
score 13.211869

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