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Follower's quality factor in social commerce

Social commerce (SC) is about consumers shopping online and sharing their experience through social networking platform. The consumers are involved in transactional activities through online platforms using their network equipment such as mobile and laptop devices. SC is an extension of e-commerce p...

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Main Authors: Hairudin, H., Mohamed Dahlan, H., Selamat, M. H., Che Hussin, A. R.
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
QC Physics
Online Access:http://eprints.utm.my/id/eprint/90762/1/HumairaHairudin2019_FollowersQualityFactorInSocialCommerce.pdf
http://eprints.utm.my/id/eprint/90762/
http://dx.doi.org/10.1088/1742-6596/1196/1/012002
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spelling my.utm.907622021-04-29T23:49:05Z http://eprints.utm.my/id/eprint/90762/ Follower's quality factor in social commerce Hairudin, H. Mohamed Dahlan, H. Selamat, M. H. Che Hussin, A. R. QC Physics Social commerce (SC) is about consumers shopping online and sharing their experience through social networking platform. The consumers are involved in transactional activities through online platforms using their network equipment such as mobile and laptop devices. SC is an extension of e-commerce platform where its success mostly depend on social factors that can influence consumers purchase intention. These factors include review and rating, recommendations and referrals, feedback, trust, forum and communities, communication, word of mouth, and follower. Followership in SC is one of the important factors in influencing purchase intention. However, less attention has been given in understanding the role of follower in SC. Therefore, the follower's factors whether for support or non-support follower has been identified in this paper such as self-presentation, social interaction, self-confidence, self-expressive and sharing brand content. The identification of these factors would result in a better management of followership in SC. 2019 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/90762/1/HumairaHairudin2019_FollowersQualityFactorInSocialCommerce.pdf Hairudin, H. and Mohamed Dahlan, H. and Selamat, M. H. and Che Hussin, A. R. (2019) Follower's quality factor in social commerce. In: International Conference on Information System, Computer Science and Engineering 2018, 26-27 Nov 2018, Palembang, Indonesia. http://dx.doi.org/10.1088/1742-6596/1196/1/012002
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic QC Physics
spellingShingle QC Physics
Hairudin, H.
Mohamed Dahlan, H.
Selamat, M. H.
Che Hussin, A. R.
Follower's quality factor in social commerce
description Social commerce (SC) is about consumers shopping online and sharing their experience through social networking platform. The consumers are involved in transactional activities through online platforms using their network equipment such as mobile and laptop devices. SC is an extension of e-commerce platform where its success mostly depend on social factors that can influence consumers purchase intention. These factors include review and rating, recommendations and referrals, feedback, trust, forum and communities, communication, word of mouth, and follower. Followership in SC is one of the important factors in influencing purchase intention. However, less attention has been given in understanding the role of follower in SC. Therefore, the follower's factors whether for support or non-support follower has been identified in this paper such as self-presentation, social interaction, self-confidence, self-expressive and sharing brand content. The identification of these factors would result in a better management of followership in SC.
format Conference or Workshop Item
author Hairudin, H.
Mohamed Dahlan, H.
Selamat, M. H.
Che Hussin, A. R.
author_facet Hairudin, H.
Mohamed Dahlan, H.
Selamat, M. H.
Che Hussin, A. R.
author_sort Hairudin, H.
title Follower's quality factor in social commerce
title_short Follower's quality factor in social commerce
title_full Follower's quality factor in social commerce
title_fullStr Follower's quality factor in social commerce
title_full_unstemmed Follower's quality factor in social commerce
title_sort follower's quality factor in social commerce
publishDate 2019
url http://eprints.utm.my/id/eprint/90762/1/HumairaHairudin2019_FollowersQualityFactorInSocialCommerce.pdf
http://eprints.utm.my/id/eprint/90762/
http://dx.doi.org/10.1088/1742-6596/1196/1/012002
_version_ 1698696981850882048
score 13.211869

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