The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model

This study uses the expectation-confirmation model (ECM) to investigate how individuals' cognitive absorption (CA) influences their continued use of mobile Internet services. Data were collected from 946 mobile Internet users. Structural equation modelling was employed to analyse the proposed m...

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Main Authors: Jumaan, Ibrahim A., Hashim, Noor Hazarina, Al-Ghazali, Basheer M.
Format: Article
Published: Elsevier Ltd. 2020
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Online Access:http://eprints.utm.my/id/eprint/90565/
http://dx.doi.org/10.1016/j.techsoc.2020.101355
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spelling my.utm.905652021-04-30T14:55:17Z http://eprints.utm.my/id/eprint/90565/ The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model Jumaan, Ibrahim A. Hashim, Noor Hazarina Al-Ghazali, Basheer M. HF Commerce This study uses the expectation-confirmation model (ECM) to investigate how individuals' cognitive absorption (CA) influences their continued use of mobile Internet services. Data were collected from 946 mobile Internet users. Structural equation modelling was employed to analyse the proposed model and examine the relationships between its constructs. Overall, the model accounted for 55% of the variance in mobile Internet users’ continuance intentions—an element substantially impacted by such factors as perceived usefulness, satisfaction, and CA. Of the factors, CA was found to be the most robust predictor of continuance intention. Alongside confirmation, CA also strongly influenced satisfaction. The findings of this study provide mobile network operators with insights into which determinants will inform retention policies and encourage existing users to continue using the service. Elsevier Ltd. 2020-11 Article PeerReviewed Jumaan, Ibrahim A. and Hashim, Noor Hazarina and Al-Ghazali, Basheer M. (2020) The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model. Technology in Society, 63 . pp. 1-10. ISSN 0160-791X http://dx.doi.org/10.1016/j.techsoc.2020.101355 DOI:10.1016/j.techsoc.2020.101355
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HF Commerce
spellingShingle HF Commerce
Jumaan, Ibrahim A.
Hashim, Noor Hazarina
Al-Ghazali, Basheer M.
The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model
description This study uses the expectation-confirmation model (ECM) to investigate how individuals' cognitive absorption (CA) influences their continued use of mobile Internet services. Data were collected from 946 mobile Internet users. Structural equation modelling was employed to analyse the proposed model and examine the relationships between its constructs. Overall, the model accounted for 55% of the variance in mobile Internet users’ continuance intentions—an element substantially impacted by such factors as perceived usefulness, satisfaction, and CA. Of the factors, CA was found to be the most robust predictor of continuance intention. Alongside confirmation, CA also strongly influenced satisfaction. The findings of this study provide mobile network operators with insights into which determinants will inform retention policies and encourage existing users to continue using the service.
format Article
author Jumaan, Ibrahim A.
Hashim, Noor Hazarina
Al-Ghazali, Basheer M.
author_facet Jumaan, Ibrahim A.
Hashim, Noor Hazarina
Al-Ghazali, Basheer M.
author_sort Jumaan, Ibrahim A.
title The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model
title_short The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model
title_full The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model
title_fullStr The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model
title_full_unstemmed The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model
title_sort role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model
publisher Elsevier Ltd.
publishDate 2020
url http://eprints.utm.my/id/eprint/90565/
http://dx.doi.org/10.1016/j.techsoc.2020.101355
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