The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model
This study uses the expectation-confirmation model (ECM) to investigate how individuals' cognitive absorption (CA) influences their continued use of mobile Internet services. Data were collected from 946 mobile Internet users. Structural equation modelling was employed to analyse the proposed m...
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my.utm.905652021-04-30T14:55:17Z http://eprints.utm.my/id/eprint/90565/ The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model Jumaan, Ibrahim A. Hashim, Noor Hazarina Al-Ghazali, Basheer M. HF Commerce This study uses the expectation-confirmation model (ECM) to investigate how individuals' cognitive absorption (CA) influences their continued use of mobile Internet services. Data were collected from 946 mobile Internet users. Structural equation modelling was employed to analyse the proposed model and examine the relationships between its constructs. Overall, the model accounted for 55% of the variance in mobile Internet users’ continuance intentions—an element substantially impacted by such factors as perceived usefulness, satisfaction, and CA. Of the factors, CA was found to be the most robust predictor of continuance intention. Alongside confirmation, CA also strongly influenced satisfaction. The findings of this study provide mobile network operators with insights into which determinants will inform retention policies and encourage existing users to continue using the service. Elsevier Ltd. 2020-11 Article PeerReviewed Jumaan, Ibrahim A. and Hashim, Noor Hazarina and Al-Ghazali, Basheer M. (2020) The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model. Technology in Society, 63 . pp. 1-10. ISSN 0160-791X http://dx.doi.org/10.1016/j.techsoc.2020.101355 DOI:10.1016/j.techsoc.2020.101355 |
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HF Commerce Jumaan, Ibrahim A. Hashim, Noor Hazarina Al-Ghazali, Basheer M. The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model |
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This study uses the expectation-confirmation model (ECM) to investigate how individuals' cognitive absorption (CA) influences their continued use of mobile Internet services. Data were collected from 946 mobile Internet users. Structural equation modelling was employed to analyse the proposed model and examine the relationships between its constructs. Overall, the model accounted for 55% of the variance in mobile Internet users’ continuance intentions—an element substantially impacted by such factors as perceived usefulness, satisfaction, and CA. Of the factors, CA was found to be the most robust predictor of continuance intention. Alongside confirmation, CA also strongly influenced satisfaction. The findings of this study provide mobile network operators with insights into which determinants will inform retention policies and encourage existing users to continue using the service. |
format |
Article |
author |
Jumaan, Ibrahim A. Hashim, Noor Hazarina Al-Ghazali, Basheer M. |
author_facet |
Jumaan, Ibrahim A. Hashim, Noor Hazarina Al-Ghazali, Basheer M. |
author_sort |
Jumaan, Ibrahim A. |
title |
The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model |
title_short |
The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model |
title_full |
The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model |
title_fullStr |
The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model |
title_full_unstemmed |
The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model |
title_sort |
role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model |
publisher |
Elsevier Ltd. |
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2020 |
url |
http://eprints.utm.my/id/eprint/90565/ http://dx.doi.org/10.1016/j.techsoc.2020.101355 |
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1698696954221953024 |
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13.211869 |