The role of cognitive absorption in predicting mobile internet users continuance intention: an extension of the expectation-confirmation model
This study uses the expectation-confirmation model (ECM) to investigate how individuals' cognitive absorption (CA) influences their continued use of mobile Internet services. Data were collected from 946 mobile Internet users. Structural equation modelling was employed to analyse the proposed m...
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Main Authors: | , , |
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Format: | Article |
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Elsevier Ltd.
2020
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Online Access: | http://eprints.utm.my/id/eprint/90565/ http://dx.doi.org/10.1016/j.techsoc.2020.101355 |
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