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Consumer purchasing behaviour of emotional design in e-Commerce

When we touched about consumer purchasing behaviour through emotional design, we refer to the three significant attributes; emotion, reasoning, and perception. Then, when we explain further about the emotional design, we are about to touch on the three levels of design; visceral, behavioural, and re...

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Main Authors: Okur, Prodilin, Baharum, Aslina, Ismail, Rozita, Nazlan, Nadiah Hanin, Ab. Fatah, Nur Shahida, Mat Noor, Noorsidi Aizuddin
Format: Article
Language:English
Published: World Academy of Research in Science and 2020
Subjects:
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/90401/1/NoorsidiAizuddinMatNoor2020_ConsumerPurchasingBehaviourofEmotionalDesign.pdf
http://eprints.utm.my/id/eprint/90401/
http://dx.doi.org/10.30534/ijatcse/2020/4691.42020
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id my.utm.90401
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spelling my.utm.904012021-04-30T14:38:44Z http://eprints.utm.my/id/eprint/90401/ Consumer purchasing behaviour of emotional design in e-Commerce Okur, Prodilin Baharum, Aslina Ismail, Rozita Nazlan, Nadiah Hanin Ab. Fatah, Nur Shahida Mat Noor, Noorsidi Aizuddin HF Commerce When we touched about consumer purchasing behaviour through emotional design, we refer to the three significant attributes; emotion, reasoning, and perception. Then, when we explain further about the emotional design, we are about to touch on the three levels of design; visceral, behavioural, and reflective, respectively. Designing something means designing the emotion and thus, create a vivid and symbolic image of high artistic value. The concept of emotional design is applicable to e-Commerce, an area that is booming nowadays as a result of the significant competition of technology. The findings in this research can be used as a reference in developing an impactful website which will trigger the purchase on the Internet. World Academy of Research in Science and 2020 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/90401/1/NoorsidiAizuddinMatNoor2020_ConsumerPurchasingBehaviourofEmotionalDesign.pdf Okur, Prodilin and Baharum, Aslina and Ismail, Rozita and Nazlan, Nadiah Hanin and Ab. Fatah, Nur Shahida and Mat Noor, Noorsidi Aizuddin (2020) Consumer purchasing behaviour of emotional design in e-Commerce. International Journal of Advanced Trends in Computer Science and Engineering, 9 (1.4). pp. 307-313. ISSN 2278-3091 http://dx.doi.org/10.30534/ijatcse/2020/4691.42020
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Okur, Prodilin
Baharum, Aslina
Ismail, Rozita
Nazlan, Nadiah Hanin
Ab. Fatah, Nur Shahida
Mat Noor, Noorsidi Aizuddin
Consumer purchasing behaviour of emotional design in e-Commerce
description When we touched about consumer purchasing behaviour through emotional design, we refer to the three significant attributes; emotion, reasoning, and perception. Then, when we explain further about the emotional design, we are about to touch on the three levels of design; visceral, behavioural, and reflective, respectively. Designing something means designing the emotion and thus, create a vivid and symbolic image of high artistic value. The concept of emotional design is applicable to e-Commerce, an area that is booming nowadays as a result of the significant competition of technology. The findings in this research can be used as a reference in developing an impactful website which will trigger the purchase on the Internet.
format Article
author Okur, Prodilin
Baharum, Aslina
Ismail, Rozita
Nazlan, Nadiah Hanin
Ab. Fatah, Nur Shahida
Mat Noor, Noorsidi Aizuddin
author_facet Okur, Prodilin
Baharum, Aslina
Ismail, Rozita
Nazlan, Nadiah Hanin
Ab. Fatah, Nur Shahida
Mat Noor, Noorsidi Aizuddin
author_sort Okur, Prodilin
title Consumer purchasing behaviour of emotional design in e-Commerce
title_short Consumer purchasing behaviour of emotional design in e-Commerce
title_full Consumer purchasing behaviour of emotional design in e-Commerce
title_fullStr Consumer purchasing behaviour of emotional design in e-Commerce
title_full_unstemmed Consumer purchasing behaviour of emotional design in e-Commerce
title_sort consumer purchasing behaviour of emotional design in e-commerce
publisher World Academy of Research in Science and
publishDate 2020
url http://eprints.utm.my/id/eprint/90401/1/NoorsidiAizuddinMatNoor2020_ConsumerPurchasingBehaviourofEmotionalDesign.pdf
http://eprints.utm.my/id/eprint/90401/
http://dx.doi.org/10.30534/ijatcse/2020/4691.42020
_version_ 1698696930774745088
score 13.211869

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