Establishing the validity and reliability of Kuwait resources of nation branding model
To transform the economy of a nation and develop a strong national brand performance, various resources are needed and must be managed by the government to ensure that strong nation brand performance. This study is aimed at developing and assessing the validity and reliability of a model for the mea...
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| Main Authors: | , |
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| Format: | Article |
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Inderscience Enterprises Ltd
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/89784/ http://dx.doi.org/10.1504/IJSSS.2020.106949 |
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